Nestle Marketing Strategies

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How NESTLE adopt Macro Environment strategies in Pakistan
Within the rapidly changing global picture the company must monitor six major macro environment forces: Demographic, Economic, Social-cultural, Natural, Technological and Political-Legal.

1. Demographic Environment:
* Demographic Environment includes population, region, age, gender, education level, etc Nestle Pakistan has adopted many marketing strategies according to the demographic environment. It has created awareness of their products and services for children with Global Healthy kids Programme and it has also rehabilitated the educational institutes in Pakistan. “Nestlé Pakistan inaugurated the Pilot Phase of the Nestle Global Healthy Kids programme on November 1st, 2010 at Lahore. The objective of the programme in Pakistan is to create an information and educational programme for raising awareness related to the nutrition, health and wellness of the school going children from the age group of 6 to 16 years, through better understanding of nutrition value of food items, importance of physical activity, healthy lifestyle and other key health measures such as basic hygiene.” Reference: http://www.nestle.pk * Moreover Nestle Nesvita is targeted on women which is also a factor of demographic environment that Nestle Pakistan has adopted. * Furthermore, for flood relief in Pakistan Nestle Pakistan played an important role and adopted demographic environment strategies by providing basic needs to the regions which were badly affected. “The Nestlé Pakistan team along with the volunteer donations from Nestlé Switzerland, Nestlé Singapore, our home based expats and associates from Dubai, and Nestlé Malaysia made a significant contribution for distribution of 2,400 packs of basic rations (3 weeks subsistence rations to 2,400 families impacting 14,500 people). Each ration pack contained wheat flour, pulses, tea, sugar, cooking oil, rice, salt, pepper, cooking pot and bed sheet and costs 24 CHF...
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