Nestle Marketing Mix

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Nestlé is the world's leading Nutrition, Health and Wellness company. Our mission of "Good Food, Good Life" is to provide consumers with the best tasting, most nutritious choices in a wide range of food and beverage categories and eating occasions, from morning to night.

The Company was founded in 1866 by Henri Nestlé in Vevey, Switzerland, where our headquarters are still located today. We employ around 2,80,000 people and have factories or operations in almost every country in the world. Nestlé sales for 2009 were CHF 108 bn.

The Nestlé Corporate Business Principles (pdf, 1 Mb) are at the basis of our Company’s culture, developed over 140 years, which reflects the ideas of fairness, honesty and long-term thinking.

Nestlé India is a subsidiary of Nestlé S.A. of Switzerland. With seven factories and a large number of co-packers, Nestlé India is a vibrant Company that provides consumers in India with products of global standards and is committed to long-term sustainable growth and shareholder satisfaction. The Company insists on honesty, integrity and fairness in all aspects of its business and expects the same in its relationships. This has earned it the trust and respect of every strata of society that it comes in contact with and is acknowledged amongst India's 'Most Respected Companies' and amongst the 'Top Wealth Creators of India'.

Nestle Marketing Mix
Posted on Thursday, 3rd March 2011 by kasi|39,685 views
Nestle, a very well known brand that is now housing thousands of products was primarily formed for helping the infants survival who could not feed on mothers lactation., its first product being "Farine Lactee Henri Nestle". The brand was introduced by Henry Russel in 1866, which was boosted up by its merger in 1905 with Anglo Swiss Milk Company, headquartered in Vevey, Switzerland. Product

• Being the world’s largest food and nutrition company almost six thousand products are being hosted under the...
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