Nestle: Marketing and Corporate Social Responsibility

Topics: Marketing, Social responsibility, Infant formula Pages: 4 (1212 words) Published: April 18, 2013
01What are the responsibilities of companies in this or similar situation?  Nestle.
 The world's leading Nutrition, Health and Wellness Company. Its mission of "GoodFood, Good Life" is to provide consumers with the best tasting, most nutritious choices ina wide range of food and beverage categories and eating occasions, from morning tonight.The Company was founded in 1866 by Henri Nestlé in Vevey, Switzerland, where itsheadquarters are still located today. Nestle employ around 280 000 people and havefactories or operations in almost every country in the world. Nestlé sales for 2010 werealmost CHF 110 bn.  Current controversy

In this particular case, the issue was that Nestle Alimentana, one of the world’s largestfood-processing companies had been the subject of an international boycott as a result of the accusations that the company was directly or indirectly responsible for the death of Third World infants. The charges were based on the sale of infant feeding formula, whichsupposedly caused the mass deaths of babies in the Third World. Corporate social responsibility of the company

Corporate Social Responsibility refers to operating a business in a manner thataccounts for the social and environmental impact created by the business. It signifiees acommitment to developing policies that integrate responsible practices into daily businessoperations, and to reporting on progress made toward implementing these practices.  Responsibilities are as follows

01) Every multinational company like Nestle has a prudent Business policy whichcomes after deep scrutiny about the environmental, cultural impact of their activities. For example nestles principles are no advertisement to general public, no sampling tomothers , no use of commission or bonus for sales ,no point of sale advertisement , nofinancial and material inducement to promote products etc. So, every company shouldstick on their policy.02)Around the world every country countries has own law to protect its...
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