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Nestle: Marketing and Company

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Nestle: Marketing and Company
Content 1.0 Introduction 3 2.0 Principles of marketing plan 4
2.1Pestle analysis 5
2.2 SWOT analysis 7 3.0 Application and context 8 4.0 Conclusion 14 5.0 References 16 6.0 Appendix 17

1.0 Introduction:
Henri Nestle a pharmacist, who found the Nestle during 1860s, developed a food for babies who were unable to breastfeed. The product was a premature infant who could not tolerate his mother’s milk or any of the usual substitutes. People quickly recognized the value of the new product, after Nestlé’s new formula saved the child’s life, and soon Farine Lactee Henri Nestle was being sold in much Europe. In 1905 Nestle merged with the Anglo-Swiss condensed milk company which was good decision as you can see now. Nestle is the leading FMCG company of Switzerland, more than 500 factories in 86 countries comprising almost all continents. One of the amazing things in Nestle is that “His family coat of arms, the nest with mother bird protecting her children, became the company’s logo and symbol of company’s care and


References: EAR, N., 2012. Nestle. [Online] Available at: http://www.nestle-ea.com/en/aboutus/nestl%C3%A9earfactsheet [Accessed 2 August 2013]. FAQs, 2012. Nestle. [Online] Available at: http://www.nestle-ea.com/en/aboutus/faq 's [Accessed 2 August 2013]. History, 2013. Nestle. [Online] Available at: http://www.nestle.com/aboutus/history [Accessed 20 March 2013]. Kenya technology, a preview, 2012. afrinnovator. [Online] Available at: http://afrinnovator.com/wp-content/uploads/Kenya-Technology_sampler.pdf [Accessed 2 August 2013]. Kenya, 2013. Kwintessential. [Online] Available at: http://www.kwintessential.co.uk/resources/global-etiquette/kenya.html [Accessed 2 August 2013]. Keny 's economy, 2012. World bank. [Online] Available at: http://www.worldbank.org/en/news/press-release/2012/12/05/energizing-kenya-s-economy-and-creating-quality-jobs [Accessed 2 August 2013]. Khurana, A., 2010. Management paradise. [Online] Available at: http://www.managementparadise.com/forums/marketing-management/209258-marketing-strategy-nestle.html [Accessed 2 August 2013]. Market segmentation, 2010. Netmba. [Online] Available at: http://www.netmba.com/marketing/market/segmentation/ [Accessed 4 August 2013]. Mission and Vision, 2012. Nestle. [Online] Available at: http://www.nestle.co.za/aboutus/missionvision [Accessed 2 August 2013]. Nestle case study, 2013. businesscasestudies. [Online] Available at: http://businesscasestudies.co.uk/nestle/long-term-maintenance-of-a-classic-brand-name/the-ma.html#axzz2RAJSiTJ1 [Accessed 11 August 2013]. Nestle marketing, 2013. Ukessays. [Online] Available at: http://www.ukessays.com/essays/marketing/nestle-marketing-practices-in-africa-marketing-essay-.php [Accessed 7 August 2013]. Nestle S.A, 2005. Nestle S.A. [Online] Available at: http://www.nestle.com/asset-library/Documents/Reports/CSV%20reports/Specific%20regions/Commitment_Africa_2004_Summary_English.pdf [Accessed 6 August 2013]. Pestle& Swot Nestle, 2013. Uk essays. [Online] Available at: http://www.ukessays.com/essays/marketing/swot-and-pestel-analysis-of-nestle-marketing-essay.php [Accessed 2 August 2013]. Robison, M., 2012. TRC. [Online] Available at: http://www.trchome.com/white-paper-library/wpl-all-white-papers/216-market-segmentation-one-method-four-examples-complete.html [Accessed 5 August 2013]. Vakil, B., 2012. Wikinut. [Online] Available at: http://business.wikinut.com/Marketing-Mix-of-Nestle-Pure-Life/1scuhwks/ [Accessed 9 August 2013].
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