Nestle Management

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  • Topic: Milk, Dairy, Dairy farming
  • Pages : 24 (7427 words )
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  • Published : May 28, 2013
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COMSATS Institute of Information Technology Sahiwal

FINAL PROJECT

MAKETING THEORY AND PRACTICE

SUBMITTED TO :

Miss Naima Khurshied

SUBMITTED BY

USMAN ATTA 82
FAHAD JAVED06
FURQAN 84
MUZAMIL80
ANUM LATIF66
SUNDAS 04
ANILA JAVED16

Acknowledgements3
Psychographic segmentation12
Behavioral segmentation12
Market needs12
Market trends:13
Market growth14
Strengths14
Weaknesses16
Opportunities17
Threats19
Political/Legal Factors21
Economic Factors22
Socio-Cultural Factors22
Technological Factors23
Positioning the brand25
Product26
Price27
Promotion & Advertising28
Marketing Research conducted by ENGRO Foods33

Acknowledgements

Firstly we would thank Allah for giving us the opportunity and the resources to be able to do something productive with our lives. Without His blessings we would not have been able to come as far as we have. Then our sincere thanks to Miss Naima khurshid for helping us throughout this project. His guidelines have been very useful for us in preparing this project. He helped us find new ways of being innovative and creative. This project would not have been possible without her cooperation and continuous direction. Last but not the least we would like to thank our families for their incessant support and approval.

1. Introduction
Engro Foods (Pvt.) Limited (EFL) has been established in 2005 as part of a diversification process at the Engro Group. The plant located at Sukkur on 23 acre land, has the raw milk reception capability of 300,000 liters per day and UHT milk capacity of 200,000 liters per day. The plant has been established at a cost of Rs. 1 billion which provides direct employment to 750 people. Engro Foods has entered the Food business through milk processing and sale with the company’s vision to pursue growth opportunities based on country fundamentals and own strength. It also positions the company to leverage its corporate social responsibility initiatives and work closely with rural communities to promote integrated farming and livestock development. This effort is expected to play a pivotal role in poverty alleviation and improving livelihoods of the poor in the milk collection areas.

Vision
"Our vision is to become a fast expanding mega foods company. To achieve our vision, the company will initially focus on dairy by investing a substantial amount in plant, milk collection capability and marketing. We are making concrete efforts to expand in and beyond Pakistan; through strategic international alliances, to eventually become global."

Core Values
1. Leadership
2. Innovation
3. Diversity and International focus
4. Quality and continuous Improvement
5. Candid and open communications
6. Individual growth and development
7. Enthusiastic pursuit of profit
8. Ethics and integrity
9. Safety, Health and Environment

Departments
1. Administration
Efficient management of all administrative affairs of Engro Foods (Pvt.) Limited is the job of the Administration department. From legal matters to general day-to-day operations of the office, the Administration department ensures that all affairs run smoothly. 2. Finance and Accounts

The Finance and Accounting departments at Engro Foods are responsible for the total financial management of the different businesses of the company. From the usual accounting statements and sheets to risk and portfolio management, the team ensures that every rupee coming into and out of the Companies' pockets is properly documented and audited.

3. Human Resource
The Human Resource department at Engro Foods (Pvt.) Limited spearheads the recruitment process to ensure that the finest human resource is taken on board at Engro Foods. Resumes of candidates are carefully filed and documented for current or future reference....
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