Nestle Malaysia

Topics: Dunkin' Donuts, Coffee, Doughnut Pages: 3 (665 words) Published: February 24, 2013
4.0 Strengths

i. Customers satisfaction
Customer’s loyalty for example, Dunkin donut’s gives out voucher and discount coupon to their customers to keep the customer loyalty strong. This will keep customers coming back to buy more products and it is one of the largest food industry in the world. A large share market of dunkin donuts has among all public listed companies. Strong brand names among its competitor Dunkin donuts have. ii. Competitive pricing

Dunkin 'Donuts is the largest U.S. coffee trader cup, serving nearly 1 billion cups of brewed coffee each year. On average day, Dunkin 'Donuts sells more than 30 cups of fresh coffee every second. Dunkin 'Donuts uses 100% Arabica coffee beans and coffee has its own the specifications, which are recognized by the industry as a superior grade of coffee. Dunkin 'Donuts offers nearly 1 billion cups of brewed coffee each year, or about 2.7 million cups a day.

4.1 Weaknesses
i. Limited geographical presence
Competition from the other international snacking joints means limited stock marketplace growth. Still you penetrate into new emerging economies that can become a great segment. ii. Indebtedness, limited financial flexibility

The company does not market its products as the competitors market their products. This will results Dunkin donuts losses its market share. iii. Lack of marketing strategy
Dunkin donuts is a lack of marketing strategy and the new product launches, it is seen that Dunkin the donuts are facing problems in launching and generate new types of food. Due to the fact that they was rigorous in by this mode of obtaining and combine with another company that are recognized, then the new wide range of products is extremely limited.

4.2 Opportunities
i The economic slowdown
In the developing markets such as China, it has been exposed that there has been a rise in coffee consumption. Dunkin Donuts having such a strong brand name will advantage from these growths of...
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • Nestle Swot Essay
  • Marketing and Nestle Essay
  • Case Nestle Essay
  • Comparative Study of Nestle & Hershey Essay
  • Nestle SWOT Essay
  • Nestle India Essay
  • NESTLE Essay
  • Nestle Essay

Become a StudyMode Member

Sign Up - It's Free