Nestle: Coffee Preparation and National Brands
NESTLE:
Background: Nestlé is the world's largest food and beverage company (http://www.nestle.co.za/about_us/about_us.asp). At the end of 2004 Nestle sales amounted to over R86 billion and the company today employs more than 250 000 people around the world (http://www.nestle.co.za/about_us/about_us.asp). In South Africa, Nestle employs nearly 4000 people and operates over 12 factories (http://www.nestle.co.za/). Nestlé’s main objective is to manufacture the best quality and most innovative products for consumers, hence their logo “Good Food, Good Life” (http://www.nestle.co.za/about_us/about_us.asp).
Nestle was founded in the 1866 by Henri Nestlé and has been at the forefront of developing quality products that satisfy the need for good, healthy food (http://www.nestle.co.za/about_us/about_us.asp). During its 138 years of existence, Nestlé has analysed its market and has adapted to many market trends. Originally the market wanted food that was safe and food was considered good, when it was (http://www.nestle.co.za/about_us/about_us.asp). Soon consumer demands became more sophisticated requiring food to be wholesome as well as quick to prepare (http://www.nestle.co.za/about_us/about_us.asp). This meant that if Nestlé were to attain its goals of producing good, healthy food that satisfied the needs of consumers, they needed to create the right mix of good, healthy food, with important nutrients that is also tasty and enjoyable as well as convenient to prepare (http://www.nestle.co.za/about_us/about_us.asp).
Today, all these aspects are taken into account when producing Nestlé products. Nestlé has even gone further to recognise the demand for variations in products, noticing that the market desires products with specific characteristics to suit their specific needs e.g. Specific food for specific age groups such as toddlers and not just infants in general or the specific need for energy food for sporting activities (http://www.nestle.co.za/about_us/about_us.asp).
Background: Nestlé is the world's largest food and beverage company (http://www.nestle.co.za/about_us/about_us.asp). At the end of 2004 Nestle sales amounted to over R86 billion and the company today employs more than 250 000 people around the world (http://www.nestle.co.za/about_us/about_us.asp). In South Africa, Nestle employs nearly 4000 people and operates over 12 factories (http://www.nestle.co.za/). Nestlé’s main objective is to manufacture the best quality and most innovative products for consumers, hence their logo “Good Food, Good Life” (http://www.nestle.co.za/about_us/about_us.asp).
Nestle was founded in the 1866 by Henri Nestlé and has been at the forefront of developing quality products that satisfy the need for good, healthy food (http://www.nestle.co.za/about_us/about_us.asp). During its 138 years of existence, Nestlé has analysed its market and has adapted to many market trends. Originally the market wanted food that was safe and food was considered good, when it was (http://www.nestle.co.za/about_us/about_us.asp). Soon consumer demands became more sophisticated requiring food to be wholesome as well as quick to prepare (http://www.nestle.co.za/about_us/about_us.asp). This meant that if Nestlé were to attain its goals of producing good, healthy food that satisfied the needs of consumers, they needed to create the right mix of good, healthy food, with important nutrients that is also tasty and enjoyable as well as convenient to prepare (http://www.nestle.co.za/about_us/about_us.asp).
Today, all these aspects are taken into account when producing Nestlé products. Nestlé has even gone further to recognise the demand for variations in products, noticing that the market desires products with specific characteristics to suit their specific needs e.g. Specific food for specific age groups such as toddlers and not just infants in general or the specific need for energy food for sporting activities (http://www.nestle.co.za/about_us/about_us.asp).