Nestle's Growth Strategy

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P A R T

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Case Analysis
PA R T O U T L I N E

13. Analyzing Strategic Management Cases

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Chapter 1 Analyzing Goals and Objectives

Chapter 2 Analyzing the External Environment Chapter 4 Assessing Intellectual Capital Strategy Analysis

Chapter 3 Analyzing the Internal Environment

Chapter 5 Formulating Business-Level Strategies

Chapter 9 Implementation: Strategic Controls Chapter 11 Strategic Leadership: Excellence, Ethics and Change Chapter 12 Strategic Leadership: Fostering Entrepreneurship Strategy Implementation

Chapter 6 Formulating Corporate-Level Strategies Chapter 8 Formulating Internet Strategies Strategy Formulation

Chapter 7 Formulating International Strategies

Chapter 10 Implementation: Organization Design

Chapter 13 Case Analysis

C H A P T E R

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Analyzing Strategic Management Cases
CHAPTER OBJECTIVES

After reading this chapter, you should have a good understanding of: I I

How strategic case analysis is used to simulate real-world experiences. How analyzing strategic management cases can help develop the ability to differentiate, speculate, and integrate when evaluating complex business problems. The steps involved in conducting a strategic management case analysis. How to get the most out of case analysis. How to use the strategic insights and material from each of the 12 previous chapters in the text to analyze issues posed by strategic management cases.

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ase analysis is one of the most effective ways to learn strategic management. It provides a complement to other methods of instruction by asking you to use the tools and techniques of strategic management to deal with an actual business situation. Strategy cases include detailed descriptions of management challenges faced by executives and business owners. By studying the background and analyzing the strategic predicaments posed by a case, you first see that the circumstances businesses confront are often difficult and complex. Then you are asked what decisions you would make to address the situation in the case and how the actions you recommend will affect the company. Thus, the processes of analysis, formulation, and implementation that have been addressed by this textbook can be applied in a real-life situation. In this chapter we will discuss the role of case analysis as a learning tool in both the classroom and the real world. One of the benefits of strategic case analysis is to develop the ability to differentiate, speculate, and integrate. We will also describe how to 419

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PA R T 4

Case Analysis

conduct a case analysis and address techniques for deriving the greatest benefit from the process. Finally, we will discuss how case analysis in a classroom setting can enhance the process of analyzing, making decisions, and taking action in real-world strategic situations. I

WHY ANALYZE STRATEGIC MANAGEMENT CASES?
It is often said that the key to finding good answers is to ask good questions. Strategic managers and business leaders are required to evaluate options, make choices, and find solutions to the challenges they face every day. To do so, they must learn to ask the right questions. The study of strategic management poses the same challenge. The process of analyzing, decision making, and implementing strategic actions raises many good questions. I I I I I

Why do some firms succeed and others fail? Why are some companies higher performers than others? What information is needed in the strategic planning process. How do competing values and beliefs affect strategic decision making? What skills and capabilities are needed to implement a strategy effectively?

How does a student of strategic management answer those questions? By strategic case analysis. Case analysis simulates the real-world experience that strategic managers and company leaders face as they try to determine how best to run their companies. It places students in the middle of an actual situation and...
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