Nescafé is a brand of instant coffee made by Nestlé. It comes in many different product forms. The name is a portmanteau of the words "Nestlé" and "café". Nestlé's flagship powdered coffee product was introduced in Switzerland on April 1, 1938 after being developed for seven or eight years by Max Morgenthaler and Vernon Chapman.
The dairy products at Nestlé are a big driving force for the growth of the company's sales. With the health kick of the many individuals around the world, it pushes the innovator and renovators of Nestlé to reach new height in finding better and healthier products for their consumers. More recent, dairy division became a big potion of the company's earnings, so it would be best for Nestlé to focus a big portion of their core competences and resources on the fast growing dairy division. Which leads us into the most recent yogurt produced by Nestlé's, which is the LC1.
Nestles’ Vision: “At Nestlé, we believe that research can help us make better food so that people live a better life. Good Food is the primary source of Good Health throughout life. We strive to bring consumers foods that are safe, ofhigh quality and provide optimal nutrition to meet physiological needs. In addition to Nutrition, Health and Wellness, Nestlé products bring consumers the vital ingredients of taste and pleasure. As consumers continue to make choices regarding foods and beverages they consume, Nestlé helps provide selections for all individual taste and lifestyle preferences. Research is a key part of our heritage at Nestlé and an essential element of our future. We know there is still much to discover about health, wellness and the role of food in our lives, and we continue to search for answers to bring consumers Good Food for Good Life”(vision, n.d.) The Mission of Nestle: “Nestlé strives to be a leader in nutrition, health and wellness, with the belief that good food is central to health and wellness. At the Nestlé Research Center, nutrition research meets food innovation to bring consumers of all ages and stages of life, foods and beverages that contribute to health and wellness, while offering remarkable taste and convenience”
Mission Statement: To bring NESCAFE to people around the globe, providing a "1 NOW 1 NESCAFE" to satisfy every aspect of needs. (Nescafe provides good taste, aromatic smells of coffee to people, providing "1 nescafe with 1 unique moment "so that everyone can enjoy. Wherever you are, you will be able to find Nescafe around, whether in shopping complexes, supermarkets/hypermarkets or even grocery stalls.)
Goals/Achievements: Giving people the unique moments(comfort,relaxations) through NESCAFE drinks. (Stress, pressures, working overtime has led the people to have at least a cup of Nescafe coffee to relax themselves, having chit-chat with friends/colleagues as well, to prevent from emotional influences.)
From the goals/achievements that i've propose, i plan to re-construct the website by giving people a better view of the contents/products, hence giving them the relaxation by enjoying some flash elements. Contents were arranged properly to suit what audiences are looking for.
Unique Selling Point(USP): 1 NOW 1 NESCAFE
(Nescafe is providing various of flavours, products and choices of coffee to their consumers, provide them what they need, hence gaining profits and fulfilling the customer's satisfactions.)
1. Working Adults (Primary)
2. Students-University, Academy, High School (Secondary)
3. Senior Citizens (Third party)
: Nestle has some very strong brands like Nescafe, Meggiand Cerelec. These brands arealmost generic to their product categories. PRODUCT INNOVATION
: The company has beencontinuously...
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