Nepal Telecom

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Marketing Principles|
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Contents
1. Assignment Scenario………………………….2
2. Introduction…………………………………….3 3. Mission Statement…………………………….4 4. Vision Statement………………………………4 5. Goal…………………………..…………………..4 6. Marketing Concept……………………………5
7. Marketing Key Concept …………………….5
8. Marketing Analysis……………………………5 9. SWOT Analysis………………………………..6 10. Strength………………………………………….6 11. Weakness………………………………….7
12. Opportunities…………………………….7
13. Threats……………………………………..8

INTRODUCTION
Nepal Doorsanchar Company Ltd.  popularly known as Nepal Telecom  is the largest telecommunication service provider in Nepal. The company was a monopoly until 2003, when the first private sector operator UTL started providing basic telephony services. The central office of Nepal Telecom is located at Bhadrakali Plaza, Kathmandu. It has branches, exchanges and other offices in 184 locations within the country. It is the sole provider of fixed line, ISDN and leased-line services in Nepal. Following the entry of Ncell into Nepal's telecommunications industry in 2005, it is no longer the only provider of GSM mobile service. With around 7,000 employees, it is one of the largest corporations of Nepal. It has a total of 262 telephone exchanges in various part of the country serving 603,291 PSTN lines, more than 5 million GSM cellular phones and more than a million CDMA phone line as of July 2011. According to recent data, there are about 7 million users of Nepal Telecom including all those of fixed landline, GSM mobile, CDMA and internet service. Mission Statement

"Nepal Telecom as a progressive, customer spirited and consumer responsive Entity is committed to provide nation-wide reliable telecommunication service to serve as an impetus to the social, political and economic development of the Country"

Vision Statement
"Vision of Nepal Telecom is to...
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