Need N Importance of Mass Media in Our Daily Life

Only available on StudyMode
  • Download(s): 3973
  • Published: September 24, 2011
Read full document
Text Preview
Mass media has become an integral part of our lives and can not be separated from our life. Particularly for the urban people, the need for information is more important than ever. Our values and way of life in the society in this information era are strongly influenced by the mass media like newspapers, TV, radio, video, and the internet. Mass media’s influence on people’s lives is even greater and deeper than many kinds of state indoctrination or priest’s sermons from the pulpit in the church .The full range of unfiltered media is now available to most of us by using a parabola and satellite transmission. We can buy many kinds of videos freely. Access to the internet is easy and inexpensive almost everywhere. We can find many kinds of information using the internet technology..It is worth remembering that there have been three important revolutions in recent history, i.e. agrarian revolution in farming, industry revolution in mass production and information revolution that provides global access. We are now in the midst of the information revolution. Due to continuing developments in media technology, we are flooded by a huge volume of non-stop information. Most of this information comes to us without a filter or censor. The information can be positive and negative. It is important for all, and particularly teenagers, to be able to look critically at the information and the sources and make positive choices. Having a critical attitude means that we can distinguish between positive and negative information and make choices that will give us information that will benefit us and our society. Media is the most powerful tool of communication. It helps promoting the right things on right time. It gives a real exposure to the mass audience about what is right or wrong. Even though media is linked with spreading fake news like a fire, but on the safe side, it helps a lot to inform us about the realities as well. 

The world is moving towards progress in every walk of life.Money, power, lust.is the wish of every human being to attain. "Media has a constructive role to play for the society. Today News Channels and even some Newspapers are mouthpiece of some social issues, which helps us to estimate the realities of lives. Media has played an important role in order to focus on the social issues in almost every era. It is the fact that in most of the eras, media were not being given free and fair chances to explore the issues of society more openly than it is being given now; but we can't deny this fact that the issues were always raised in order to provide justice to the people. Pakistani Media has expanded it's chain during this era, and many cases and issues were brought under one umbrella, which showcase us that even today, we are bounded in the barriers of loads of problems and issues, which is to be sought out. Now, the time has arrived, when we need to re-think about our attitudes towards society. The purpose of media is to transmit or store information, or data. Media is important because it allows the people who utilize it to transmit information to a larger audience, over a greater length of time, than if they would have tried to communicate that information themselves. The importance of the media today is immense. Never before in mankind's history have the media had such a significant impact on our lives and behaviour and this is due to modern technology. From early childhood, children sit in front of the television. For hours, the succession of pictures is watched by eyes that are only just opening onto the world and it becomes imprinted on minds that are still impressionable. A few years later, when going to school, newspaper headlines and magazine covers arrest the...
tracking img