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Unit 12: Investigating internet marketing
Assignment 1: Internet marketing for customer benefit
Due in:
Working for a marketing agency you have been asked to create a powerpoint presentation on the role of internet marketing has in modern marketing. Your presentation will explain to ‘fledgling’ businesses, those suffering in the current economic climate, about how to go online using examples from companies that have made the transition.

Note: Assignment 1 is based on THREE companies which you must use as case studies to answer the questions. This is an integrated assignment, so you can submit P1 and P2 in one PowerPoint presentation. P1: Describe the role internet marketing has in a modern marketing context P2: Describe how selected organisations use internet marketing Two companies you must use are Nike and Dell

Plus, one ‘charity’ or non-profit organisation like those listed below:

Success Criteria for U12: P1 and P2| I have done this | Miss Gashisays I have done this | Power point Presentation 2 with Clear headings and sub-headings | | | You must answer each questions for THREE businesses | | | Introduction on each company : Nike AND Dell Computers and ONE voluntary/charity/service organisation e.g. Greenpeace, Oxfam, Children in Need, islamicaid.org.uk, compassionuk.org| | | Product: What is the product they sell?| | |

How has the internet allowed this product to be sold better?| | | Price: What is the price of the product/service? Any discounts offered to different people?| | | How does the internet benefit the company in the price they charge?| | | Place: What is the place of the product being sold?| | | What are the benefits to the company in reference to place as a result of the internet?| | | Promotion: What forms of promotion does the business use?| | | How has technology allowed the business to become more efficient in promotion?| | | People: Are contact details available to...
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