COMSATS Institute of Information
Technology Lahore, Pakistan.
Mostly websites do not match the search engine requirements because of either black SEO implementation or no SEO to them. SEO supports the websites to get top rankings on the search engines. To get top ranking on search engines is the ultimate aim of each product and service based website. This top ranking on search engines leads more traffic towards site. But wrong or bad SEO do not lead traffic towards the site. There is no particular standard for SEO in national and international level. In this search paper we, will see how SEO standards are mandatory at international level and how they can positively affect the websites-ultimately businesses. Introduction:
The basic purpose of all the product and service based websites is to get top ranking on search engines. e.g. Google, yahoo, msn. This thing leads to the traffic towards website, which assist the sites to attain their goals. Web traffic is food, drink, and oxygen-in short, life itself-to any web-based business.  Now a day the main thing for increasing the traffic on website is to make it user friendly as well as search engine friendly. The design of Web site must be balance between the needs of its users and the needs of the search engines.  In order to make website as search engine friendly, the main technique is using now a days is SEO (Search Engine Optimization). In SEO different algorithms and keyword are used which enhance the internet marketing without any cost which increase the traffic towards site. Keywords play very important role in order to provide a higher position to website on search engine. That’s why sometimes people use irrelevant keywords for their sites. Irrelevant keywords can lead to a good traffic but it cannot help to provide the desire position in the eye of users. The amount of information on the web is growing rapidly, as well as the number of new users inexperienced in the art of web research. Apart from the problems of scaling traditional search techniques to data of this magnitude, there are new technical challenges involved with using the additional information present in hypertext to produce better search results. So, this is essential to make standards for SEO.  In order to minimize the frauds, misleading and any discrepancy, some suitable standards for sites on International level are mandatory. This thing helps the sites to get the higher position on search engines. On the other hand user will not get any problems because of wrong keywords. ISO can play a very vital role in this way, which is currently providing check to many products and services related organizations. ISO is a non-governmental organization that forms a bridge between the public and private sectors.  The Problem-SEO Issues:
A website is a collection of documents, typically written in (X)HTML, that are almost always accessible via HTTP, a protocol that transfers information from the web server to display in the user's web browser.  Websites are used to transfer information in order to aware the people about different products and services. Currently total population of the world is 6,710,029,070. Internet users in 2000 were 360,985,492 and Current users are 1,596,270,10. The Growth rate of Internet usage is 342.2 % from 2000 to 2009.  So, websites are playing very good role in order to aware and attract the maximum customers through world wide. [pic]
The websites are widely using now a day in business. In order to increase the traffic on website, it is essential for a site to get first positions in search engines. For this purpose different tools and techniques are used. The combination of these tools and techniques come under search engine optimization. Search engine optimization (SEO) is a powerful online marketing strategy. When done correctly, millions of online searchers can find a site among...