Need and Perfume
TV Commercial Analysis a = Dorito commercial b = The perfume commercial
Describe the commercial: 1. What product or service the commercial trying to sell? a) Doritos b) Perfume (Jean Paul Gaultier's "Le Male")
2. Where was the commercial set? Describe the setting. a) Set in a house, in a girl's playroom. b) The commercial is set in a men's locker room
3. Who was in the commercial? Describe the people in the commercial. a) A man (in his 30's, pretty laid back) and his daughter (about 5 y/o). Later on his friends (also in their 30's) and his wife (30's). b) 6 men in their 20's and 30's. Athletic, good looking.
4. What objects were in the commercials? Describe the objects. a) A bag of Doritos b) The perfume bottle (which has the shape of a male body.)
5. What happened in the commercial? Provide as much as you can. a) The girl wants to play with her father and he says he can't (his friends are waiting for him outside). When he says no the girl goes "but I have Doritos..." and he stays. After a while his friends come in and says "hey man, what's taking so long and what's going in here...." when they discover that their best friend is wearing a dress, make up etc. They all have Doritos and when the (very busy) wife comes in the house (holding the groceries) she discovers that one of the men is wearing her wedding dress. b) Everyone is changing their clothes/ taking a shower. Afterwards, when they put their new, fresh clothes on, everyone is using the perfume.
Analyze the purpose of the commercial: 1. Who is the target audience of the commercial? Explain how you know. a) b) Men in their 20's/30's/40's
2. What is the message of the TV commercial? In other words, what do the commercial's creators want the target audience to believe about the product? a) I think a lot of men can relate to this scenario (his child want to play but there might be game waiting or something). They want to make people to think "as long as we've got Doritos it will be fun." Also like
Describe the commercial: 1. What product or service the commercial trying to sell? a) Doritos b) Perfume (Jean Paul Gaultier's "Le Male")
2. Where was the commercial set? Describe the setting. a) Set in a house, in a girl's playroom. b) The commercial is set in a men's locker room
3. Who was in the commercial? Describe the people in the commercial. a) A man (in his 30's, pretty laid back) and his daughter (about 5 y/o). Later on his friends (also in their 30's) and his wife (30's). b) 6 men in their 20's and 30's. Athletic, good looking.
4. What objects were in the commercials? Describe the objects. a) A bag of Doritos b) The perfume bottle (which has the shape of a male body.)
5. What happened in the commercial? Provide as much as you can. a) The girl wants to play with her father and he says he can't (his friends are waiting for him outside). When he says no the girl goes "but I have Doritos..." and he stays. After a while his friends come in and says "hey man, what's taking so long and what's going in here...." when they discover that their best friend is wearing a dress, make up etc. They all have Doritos and when the (very busy) wife comes in the house (holding the groceries) she discovers that one of the men is wearing her wedding dress. b) Everyone is changing their clothes/ taking a shower. Afterwards, when they put their new, fresh clothes on, everyone is using the perfume.
Analyze the purpose of the commercial: 1. Who is the target audience of the commercial? Explain how you know. a) b) Men in their 20's/30's/40's
2. What is the message of the TV commercial? In other words, what do the commercial's creators want the target audience to believe about the product? a) I think a lot of men can relate to this scenario (his child want to play but there might be game waiting or something). They want to make people to think "as long as we've got Doritos it will be fun." Also like