Nba Feasibility Report

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  • Topic: National Basketball Association, Basketball, Toronto Raptors
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  • Published : November 29, 2010
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The Forthcoming of the IBA

National Basketball Association
Expansion Overseas

Prepared for

David Stern, NBA Commissioner
Adam Silver, COO and Deputy Commissioner
Heidi J. Ueberroth, President,
Global Marketing Partnerships and International Business Operations NBA Headquarters
Olympic Tower, 645 5th Ave.
New York, NY 10022
United States

Prepared by

James Blankenship
SVP Team Marketing and Business Operations
NBA Development and Expansion Team
National Basketball Association

December 4, 2008
MEMORANDUM

TO:NBA Commissioner, David Stern and League Advisors

FROM:NBA Development and Expansion Team

DATE:December 4, 2008

SUBJECT: National Basketball Association Expansion Overseas

Here you will find the report you requested on November 8 including information on the feasibility of expanding the National Basketball Association overseas and our recommendations for a plan of action.

During the expansion feasibility analysis, our team considered and researched many wide-ranging factors that are essential to the successful expansion of the NBA overseas. We researched the world-wide popularity of basketball in the past decade, professional basketball leagues throughout the world, possible expansion cities, and potential profits in overseas markets. Recently, the globalization of basketball produced foreign competitors that were once nonexistent for the NBA. Anticipated profits in foreign markets suggest the NBA should invest in expanding franchises overseas. The research conducted for a potential expansion of the National Basketball Association overseas has directed us to recommend a specific plan of action for a successful implementation.

Business in the world today has no bounds; it is an interrelated world economy. Basketball is one of the most popular sports in the world. Its popularity is increasing exponentially overseas, and there are several professional leagues thriving financially. In order to remain the leader and figurehead as the best professional basketball league in the world, we suggest that the NBA expand overseas and further enter the world market and be called the International Basketball Association, or IBA. With the use of appropriate marketing campaigns and effective implementation techniques, the NBA has great potential to penetrate the international market.

The analysis in the report came from several helpful on-line resources and James Bryant, a professional sports agent.

Thank you for allowing us to conduct the NBA expansion research. We are truly grateful for the opportunity to learn more about the international business environment and analyze the NBA’s potential profits overseas. We hope this information adequately assists the NBA in forming a plan for the future of the league.

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Table of Contents

Memorandum…………………………………………………………………………. i

List of Illustrations……………………………………………………………………. ii

Executive Summary…………………………………………………………………… iii

Introduction……………………………………………………………………….. ….1
Purpose, Scope ………………………………………………………………...1
Assumptions…………………………………………………………………… Sources and Methods…………………………………………………………..1
Limitations
Report Organization……………………………………………………………1

The Global Attraction That Is Professional Basketball: ………………………….........2
NBA Invades Europe…………………………………………………………...2
The Escalating Trend of Foreign Born NBA Players…………………………... 3 Professional Basketball Goes Global…………………………………………..3
Players Going Abroad to Threat NBA…………………………………………4

Addressing Concerns of NBA Expansion ……………………………………………..5
Travel Logistics and Scheduling Concerns…………………………………….5
Cultural and Economic Issues………………………………………………….5

Vital Characteristics of Franchise Cities and Trade Regions…………………………..6
City Size………………………………………………………………………..6
The NBA Fan…………………………………………………………………..7

Conclusions and Recommendations……………………………………………………7...
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