Nature, Scope and Importance of Business Policy

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ACKNOWLEDGEMENT

I would like to express my sincere thanks to all those instrumental in this project Work. First of all, I would to thank Director of Jagan Institute of Management Studies, Sector – 5, Rohini for giving me this opportunity to do this project and learn from it. I am thankful to flipkart , ebay and snapdeal for giving me helpful information to complete this project.

I express my sincere thanks to Assistant Prof. Mrs.Mansi Arora Madan (JIMS faculty), for helping me in giving me all relevant information about the product and service.

I would hereby, make most of the opportunity by expressing my sincerest thanks to all my faculties whose teachings gave me conceptual understanding and clarity of comprehension, which ultimately made my job more easy. Credit also goes to all my friends whose encouragement kept me in good stead. Their continuous support has given me the strength and confidence to complete the project without any difficulty.

Finally I would like thank all lecturers, friends and my family for their kind of support and to all who directly or indirectly helped me in preparing this project report and special thanks to Wikipedia.org.

EXECUTIVE SUMMARY
The Electronic commerce or e-Commerce as is known today evolved as businesses (end to end process) started to shift from real time market to digital market. All of the business today as we see is done over the internet and anything which is not there is meant to be wiped off. Ecommerce, the online shopping system has brought down political and physical barriers giving everyone in the world an equal playing ground for their market, everyone can put their products on sale through the e-stores(website dedicated to selling of product, a virtual store).

Speaking about the last decade we saw a great market, rise over the internet, online shopping was introduced wherein firstly computer scientists got interested in then it came to general public and gradually became a substitute for the real market place. Ecommerce, as is generally thought of, is not the birth child of “The Web” but it just got kick’ started by “The Web”. Online shopping developed with B2B as well as with B2C since everybody is on internet, and development is going on each and every second for grabbing a better share of the market. Even as we write this article on Ecommerce with our exhaustive research!!! May just be not enough. In this study I’ve tried to capture the highlights in the area of e-commerce industries , How it started and Milestones India has achieved in e-commerce history.

I’ve also done a brief report on the top 3 players in e-commerce sector in India i.e.ebay, flipkart ,snapdeal like marketing strategies, Value cost analysis which includes Segmentation, Targeting and Positioning of all the 3 players, plus measured the Risk taken by these companies through SWOT analysis.

INTRODUCTION
OVERVIEW OF THE INDUSTRY
India has an internet user base of about 137 million as of June 2012. The penetration of e-commerce is low compared to markets like the United States and the United Kingdom but is growing at a much faster rate with a large number of new entrants. The industry consensus is that growth is at an inflection point with key drivers being: Increasing broadband Internet and 3G penetration, Rising standards of living and a burgeoning, upwardly mobile middle class with high disposable incomes ,Availability of much wider product range (including long tail and Direct Imports) compared to what is available at brick and mortar retailers, Busy lifestyles, urban traffic congestion and lack of time for offline shopping, Lower prices compared to brick and mortar retail driven by disintermediation and reduced inventory and real estate costs , Increased usage of online classified sites, with more consumer buying and selling second-hand goods , Evolution of the online marketplace model with sites...
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