Natura Marketing Stragtegy

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FACULTY OF BUSINESS AND LAW
MAITF VIETNAM ASSIGNMENT HAND-IN FORM

I certify by my signature that this is my own work. The work has not, in whole or part, been presented elsewhere for assessment. Where material has been used from other sources it has been properly acknowledged and referenced. If this statement is untrue I acknowledge that I will have committed an assessment offence.

Student ID:77093664

Level of Study:Post Graduate (MA)

Module Title:International Marketing

Course Title: MAITF03 in Hanoi, Vietnam

Module Tutor:Jon James

Full text word count: 4,556560 words (exclude References)

Student Name:Ni A, Vu Thi

Student Signature: Ni A ______________________

Date of Submission: 17 January 2011

Name of first marker:Mark:
Comments:

Name of second marker:Mark:
Comments:

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TABLE OF CONTENTS

| |Page | |Introduction |34 | | | | |A. Using Perlmutter’s theory in evaluating Natura’s success (internationally) |34 | |1.    The organisation’s relationship strategy |54 | |2.    Development of learning |65 | |3.    Development of innovation |76 | | | | |B.    Natura’s internationalisation strategy in the period 1982-2005 |87 | |1.    Using the Traditional marketing approach in evaluating Natura’s internationalisation strategy |7 | |2.    Using the original and developed Uppsala model in evaluating Natura’s internationalisation strategy |98 | | | | |C.    Market entry |10 | |1.   Current strategy of market entry: |1112 | |1.1     The direct sales/distribution model |1211 | |1.2      The retail operation |1312 | |2. Market entry options to be considered |134 | | | | |D. Examination of Natura’s decision in its production location |1516 | |1. Natura’s advantages and disadvantages of its locating in Brazil |176 | |2. Strategy for production location |187 | |...
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