National College of Business Administration and Economics

Page 1 of 7

National College of Business Administration and Economics

By | July 2010
Page 1 of 7
Project
Business Finance

Initial Public offering

Sir K.H. Maaz

National College of Business Administration and Economics

Group members

Bilal Arshad 2092031
Amna Akhter 2092019
Nigar Arooj 2083158
Attique-ur-Rehman 2092046

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Description of the Company:

ABN Traders provides travel-planning services for European adventure vacations. The service industry, including travel agencies, is one of the fastest growing business sectors. Of the economy and ABN Traders intends to capitalize on the success of this industry by taking advantage of travel planning opportunities in Pakistan.

President Rabia Bhatti and Vice President of Sales and Marketing Mr. Ahmad currently hold the company's stock. Ms Bhatti has selected a small team with extensive Travel, sales, and computer skills, all of whom will be valuable to the new venture. The coworkers bring a combined total of 35 years of travel industry experience To the agency.

Mission Statement:

The mission of ABN Traders is to become the premier provider of adventure vacations for 25- to 35-year-old professionals and is dedicated to building long-term relationships with customers through quality training and customer support, and wants to be recognized as the leading adventure vacation company in Pakistan. The company's goal is to grow steadily, becoming profitable by the second year of operations.

Products and Services:

ABN Traders recently became the appointed agents for Ali's Travel, one of the largest and most respected tour operators in the market. With virtually no Marketing effort, ABN Traders has sold some 200 adventure vacations in the past six months, netting $66,800 in commissions. Sales of insurance policies and Other services have added to this total and could potentially add much more. ABN Traders offers a comprehensive range of services to support the adventurous Traveler,...