Nandos

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STRATEGIC MANAGEMENT

TERM REPORT

ON

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STRATEGIC MANAGEMENT

Submitted By

Abeer Dosani (5358)
Faiqa Anwar(5485)
Rabia Azam (5205)
Samia Munawar (6674)
Tania Anjum (6340)

Section: B

Submitted To

Mr. Javaid Ahmed

Submitted On

April 21, 2008

ACKNOWLEDGEMENTS

First and foremost, we would like to thank Allah for His help and granting us the ability to undertake this subject. It is by His Will that we have been able to complete our term report.

We would like to pay immense gratitude to our parents for their continuous support and encouragement in all that we have done.

Also, we would thank Mr. Javaid Ahmed for assigning this task to us, which has enlightened us further in the field of Strategic Management.

Last but not least, we would also like to thank Ms. Samar Fatima Mirza (Marketing Manager) of Nando’s for giving us her precious time and providing us with valuable information regarding the company.

LETTER OF AUTHORIZATION

April 21, 2008

Dear Reader,

We are students of Strategic Management at IoBM and have been authorized by Mr. Javaid Ahmed to prepare a term report on “Strategic Management at Nandos Pakistan”, which is to be submitted on April 21, 2008.

The preparation of this term report required us to perform a thorough analysis of the restaurant services industry.

Sincerely,

Group Members

LETTER OF TRANSMITTAL

April 21, 2008

Mr. Javaid Ahmed
Head of Management and HRD Department
Institute of Business Management, Karachi.

Respected Sir,

This is the term report on “Strategic Management at Nando’s Pakistan”.

This report consists of the macro-environmental analysis and industry attractiveness, the company and competitor analysis, micro-environmental analysis and internal company resources, strategic analysis and recommendations and strategic implementation.

The report has been completed after the perpetual hard work, determination and devotion of past 4 months.

If you have any additional questions, we would be pleased to answer them.

Thanking you.

Sincerely,

Group Members

EXECUTIVE SUMMARY

This report covers the Strategic Management Practices at Nando’s Pakistan. The first part of the report talks about Porter’s five forces and the PEST analysis to find out the attractiveness of the food industry. The food industry is reasonably unattractive as there are already various restaurants and café’s in major cities of Pakistan. In this part the EFE is also calculated and it is found out that Nando’s total weighted score is below industry average. In the second part the company and competitor analysis is carried out through CPM and it is found out that Nando’s is doing better in few areas than its competitors and relatively bad in others. The third part discusses the micro-environmental analysis. In this part the core competencies of Nando’s are discussed and value chain analysis and strategic cost management process is carried out. Also, in this part the IFE is calculated and is found out that Nando’s is doing above average in it. In the fourth part, strategic analysis and recommendations are given in which the generic strategy of Nando’s is stated which is Focused Differentiation Strategy. Also, in this part the input/matching/output model is discussed where through various matrices a number of strategies are recommended. The three main strategies that Nando’s can pursue are: Market Development, Product Development and Backward Integration. The last and the most important part is of strategy implementation in which the components of strategy implementation are employed and recommended to the board as to what the company will need to do to implement a new strategy or fine tune its existing strategy. Apart from that it is also...
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