Mytaxi (Intelligent Apps Gmbh) Extension from Germany to the Philippines

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  INSTITUTE
 OF
 SOCIAL
 SCIENCES
  DEPARTMENT
 OF
 BUSINESS
 ADMINISTRATION
 IN
 ENGLISH
  SUB
 DEPARTMENT
 OF
 PRODUCTION
 MANAGEMENT
 AND
 MARKETING
  MASTER
 PROGRAM
 (WITH
 THESIS)
  2012-­‐2013
 ACADEMIC
 YEAR
 –
 SPRING
 SEMESTER
 
 
 
 
  Term
 Project:
  myTaxi
 (Intelligent
 Apps
 GmbH)
  From
 Germany
 to
 the
 Philippines
 
 
  Tracy
 Isabel
 D.
 Borres
 
 
 
 
 
 
 
 
 
 
  MRK702
 Multinational
 Marketing
 Management
  Assist.
 Prof.
 MELTEM
 ÇAKICI
  May
 2013
 
 
  1
 

 

PROJECT
 PROPOSAL
  HOME
 COUNTRY:
  TARGET
 COUNTRY:
  OBJECTIVE:
 
  PRODUCT
 INFORMATION
 

 
  Germany
  Philippines
  To
 expand
 the
 usage
 of
 the
 myTaxi
 (Intelligent
 Apps
 GmbH)
 application
  to
 Filipino
 Smartphone
 Users-­‐Taxi
 Drivers
 
 

Developed
  by
  Niclaus
  Mewes
  and
  Sven
  Kuelper
  in
  2009,
  myTaxi
  is
  a
  Smartphone
  application
  that
  directly
  connects
  Taxi
  driver
  and
  passenger,
  enabling
  more
  efficient
  pick-­‐up
  and
  drop-­‐off
  transportation
 services.
 
 
  CATEGORY:
  Travel
 /
 Transportation
  TARGET
 USERS:
  CURRENT
 MARKETS:
  Taxi
 Drivers,
 Taxi
 Passengers,
 Taxi
 Corporations
  (Domestic)
  Germany:
 
  Berlin,
  Bonn,
  Cologne,
  Dortmund,
  Düsseldorf,
  Frankfurt,
 
  Hamburg,
 Hannover,
 Leipzig,
 Munich,
 Nuremburg,
 Stuttgart,
 Sylt
 
  (Regiocentric)
 
 
  Vienna:
 
 Austria
 
  Spain:
 
 Barcelona,
 Madrid
  Poland:
 
 Warsaw
  (Geocentric)
  Washington
 D.C.,
 United
 States
 of
 America
  Currently
  Under
  Development
  In:
  (Germany)
  Augsburg,
  Braunschweig,
  Bremen,
  Darmstadt,
  Essen,
  Heilbronn,
  Gera,
  Kaiserslautern,
  Karlsruhe,
  Kassel,
  Leverkusen,
  Mainz,
  Offenbach,
  Potsdam,
  Salzburg,
  Wiesbaden,
  Würzburg
  Domestic
  Market
  Number
 of
 Taxi
 Passengers
 Per
 Year:
 260
 million
 est.
  Conditions
 (2012):
  Total
 Revenue
 in
 Taxi
 Fares:
 2.6
 billion
 Euros
  -­‐
 -­‐
 -­‐
  Number
 of
 Mobile
 Subscriptions:
 114.2
 million
 
  Smartphone
 Market
 Penetration:
 53%
 
  Number
 of
 3G/4G
 Subscriptions:
 53.2
 million
  3G
 Market
 Penetration:
 65%
  REQUIREMENTS:
  Smartphone
 (Android
 or
 iOS),
 Internet
 (at
 least
 500
 MB)
 
 
  2
 

AVAILABILITY:
  PRICE:
 

HOW
 IT
 WORKS:
 

FEATURES5:
 

TERMS
 
1 2

iTunes
 (Apple
 Store)
 for
 Apple1
  Google
 Play
 for
 Android2
  For
 Passengers:
 
 FREE
 DOWNLOAD
 (Application)
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 Standard
 Taxi
 fares
 apply
 with
 no
 additional
 costs
 for
 
 
 
 
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