Mytaxi Extension from Germany to the Philippines

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*Original paper is full of Appendices.
You may get in touch with me if you would like to have a copy of the FULL VERSION - with external links, charts, images, etc.

OBJECTIVE: To expand the usage of the myTaxi (Intelligent Apps GmbH) application to Filipino Smartphone Users-Taxi Drivers

Developed by Niclaus Mewes and Sven Kuelper in 2009, myTaxi is a Smartphone application that directly connects Taxi driver and passenger, enabling more efficient pick-up and drop-off transportation services.

CATEGORY: Travel / Transportation
TARGET USERS: Taxi Drivers, Taxi Passengers, Taxi Corporations CURRENT MARKETS:
Germany: Berlin, Bonn, Cologne, Dortmund, Düsseldorf, Frankfurt, Hamburg, Hannover, Leipzig, Munich, Nuremburg, Stuttgart, Sylt (Regiocentric)
Vienna: Austria
Spain: Barcelona, Madrid
Poland: Warsaw
Washington D.C., United States of America

Currently Under Development In: (Germany) Augsburg, Braunschweig, Bremen, Darmstadt, Essen, Heilbronn, Gera, Kaiserslautern, Karlsruhe, Kassel, Leverkusen, Mainz, Offenbach, Potsdam, Salzburg, Wiesbaden, Würzburg

Domestic Market Conditions (2012): Number of Taxi Passengers Per Year: 260 million est. Total Revenue in Taxi Fares: 2.6 billion Euros
- - -
Number of Mobile Subscriptions: 114.2 million
Smartphone Market Penetration: 53%
Number of 3G/4G Subscriptions: 53.2 million
3G Market Penetration: 65%
REQUIREMENTS: Smartphone (Android or iOS), Internet (at least 500 MB) AVAILABILITY: iTunes (Apple Store) for Apple ; Google Play for Android PRICE:
For Passengers: FREE DOWNLOAD (Application)
Standard Taxi fares apply with no additional costs for using myTaxi (Transportation Service) For Drivers: 2,75% (net) for every service mediated via myTaxi

For Passengers :
Immediately upon opening the application, myTaxi uses GPS to pin point the user’s location. The app will then locate all of the available myTaxis in the area. The user can then send a pick-up request, as well as specify a destination (optional). Once a pick-up is confirmed, the user can see the driver’s information: name, vehicle registration, as well as his rating from other myTaxi users. The user can then track the progress of the Taxi until it picks him up. For Drivers:

Taxi drivers need to register with myTaxi in order to be part of the system. This can be done via the myTaxi application, at a myTaxi office, or on the website . Upon acceptance of a pick-up request, the driver receives the application user’s mobile number in case of extenuating circumstances, such as a traffic jam.

Favorite Drivers: Drivers can not only be rated, but also be saved and prioritized for future trips. •Fare Calculator : Cost transparency via the integrated fare calculator that may be used before booking a trip. •Flexible Payment Options: Users can pay with cash or use credit, debit, or even PayPal. myTaxi has pioneered the cashless and even cardless payment of Taxi trips through the application . •Advanced Booking: Bookings can be made up to four days in advance of the user’s desired pick-up date, time, and place. •Personalized Booking Options: Eco-taxis, 5-star Taxis, Airport trips, Luggage, Pet-friendly Taxis, Number of expected passengers

For Passengers :
I.Performance of myTaxi
II.Second amendment and termination of service
V.General Obligations of the user
VI.Responsibility for Content
VII.Final Provisions
For Taxi Driver :
I.Gratuitous services of myTaxi
II.Settlement of mediation services
IV.Amendment and termination of service
VI.General obligations of the user
VII.Obligation to accept transfer order
VIII.Termination of contract /...
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