Myrtle Beach Destination Analysis
BA 499 Specialized Study
June 17, 2013
Myrtle Beach, SC
Myrtle Beach is a coastal city on the east coast of the United States in Horry County, South Carolina. It is located in the center of a large and continuous stretch of beach known as the Grand Strand in northeastern South Carolina. Myrtle Beach is one of the major centers of tourism in the United States because of the city's warm subtropical climate and extensive beaches, attracting an estimated 14 million visitors each spring summer fall. As of the 2010 census, the population of the city was 27,109, with the Myrtle Beach, North Myrtle Beach, and Conway combined statistical area population of 329,449. Myrtle Beach, South Carolina is one of the most visited beaches on the East Coast and offers something for everyone. The city of Myrtle Beach has a population of approximately 27,000 during the off season and is the largest and most developed community of the Grand Strand. Myrtle Beach family vacations are a tradition that began more than a century ago with visitors traveling by horse, buggy and ferry to spend a day in the sand and sun on the mostly unoccupied beach. Technically a man-made island, Myrtle Beach has been separated from the continental United States since 1936 by the Intracoastal Waterway forcing the city and area in general to develop within a small distance from the coast. The city is separated from its beach by large dunes populated with sea grasses, which stabilize the sandy soil underneath and act as a natural seawall against storm surge. Myrtle Beach has a humid subtropical climate, typical of the Gulf and South Atlantic states. The city enjoys abundant sunshine year-round with more than 2800 hours annually. The summer seasons are long, hot, and humid. The Bermuda High pumps in humidity from the tropical Atlantic toward Myrtle Beach, giving summers a near tropical feel in the city. The warm Atlantic Ocean reaches 80°F or higher in the summer months off Myrtle Beach, making for warm and sultry summer nights. A trip to our beach is a must when visiting the Myrtle Beach area, the fun extends beyond our shores to over thousands of area activities and attractions. Take a break from the sand and try racing down a waterslide at one of the local water parks, or visit one of the area's amusement parks for a thrilling roller coaster ride. Or check out some of the area's most popular water sports from banana boat ride to jet skiing to parasailing. There are two state parks and plenty of other outdoor attractions exploring the Myrtle Beach area's natural side and discovering the picturesque South Carolina landscape is always a favorite activity. Fishing has became another favorite being that you can fish from a pier or from a charter fishing boat. Golfers are attracted to the over 100 championship golf courses designed by legends like Arnold Palmer, Greg Norman and Robert Trent Jones. Shopaholics will be pleased in the wide array of fantastic stores in the Myrtle Beach area. Indulge at one of the areas upscale retail stores or enjoy outdoor shopping complexes while hunting for souvenirs. Bargain hunting is made easy in Myrtle Beach too, with two outlet malls offering tons of different name brand stores to choose from. Whether you're planning your next trip for relaxation, exploration or excitement, the Myrtle Beach area delivers. With 60 miles of sandy beaches, endless shopping, wonderful dining, and plenty of family activities, your Myrtle Beach vacation is sure to be unforgettable.
Myrtle Beach has a great infrastructure to assist the quickest ways of transportation to meet the accommodations of it tourist. Myrtle Beach has its own Airport named The Myrtle Beach International Airport which is a county-owned public-use airport located three miles southwest of the central business district of Myrtle Beach. It was formerly known as Myrtle Beach Jetport and is located on...
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