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The Further of Functional Foods in China

Da You
10131841
Royal Agricultural College
The further of Functional Foods in China——What the attitude of Chinese customers to the functional foods?

Introduction and background :
Functional food is a food where a new ingredient(s) (or more of an existing ingredient) has been added to a food and the new product has an additional function (often one related to health-promotion or disease prevention).

The general category of functional foods includes processed food or foods fortified with health-promoting additives, like "vitamin-enriched" products. Products considered functional generally do not include products where fortification has been done to meet government regulations and the change is not recorded on the label as a significant addition ("invisible fortification"). An example of this type of fortification would be the historic addition of iodine to table salt, or Vitamin D to milk, done to resolve public health problems such as rickets. Fermented foods with live cultures are considered functional foods with probioticbenefits.

Functional foods are part of the continuum of products that individuals may consume to increase their health and/or contribute to reducing their disease burden.

"Functional Food is a Natural or processed food that contains known biologically-active compounds which when in defined quantitative and qualitative amounts provides a clinically proven and documented health benefit, and thus, an important source in the prevention, management and treatment of chronic diseases of the modern age". It was debated at the 9th International Conference on "Functional Foods and Chronic Diseases: Science and Practice" at the University of Nevada, Las Vegas on March 15-17, 2011.Functional Food Center has adopted a new definition of functional food . (Danik 2011)

Functional foods are an emerging field in food science due to their increasing



References: What are Functional Foods and Nutraceuticals? Agriculture and Agri-Food Canada [Online] Available from: http://www4.agr.gc.ca/AAFC-AAC/display-afficher.do?id=1171305207040&lang=eng [Date accessed: 20.11.12] Danik M. Martirosyan (Ed): Functional Foods and Chronic Diseases: Science and Practice. Food Science Publisher; 2011 De, D. (2010). Why we need to wide distribution of organic agriculture and organic food [online]. Available from: http://blog.sina.com.cn/s/blog_6a0230730100kfj3.html [Date accessed: 18.11.12] Michiel Korthals. The struggle over Functional Foods: Justice and the Social Meaning of Functional Foods. Journal of Agricultural and Environmental Ethics (2002) Volume 15, Issue 3, pp 313-324 Roberts, W. Benefiting Beverages. Prepared Foods August 2009 Scholan, I. Functional Beverages-- where next? Innovation in functional beverages market is set to continue. International Food Ingredients December 2007 XinMin, Z. and YongFu, C. (2008). The consumption status and development trend of global organic produce [online]. Outlook on Agriculture. Available from: http://d.wanfangdata.com.cn/Periodical_zgnyzyhjwz200811007.aspx [Date accessed: 27.11.12] Van Maanen (1983) ‘Qualitative Methodology’ Beverly Hills

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