I am going to evaluate the influence that stakeholders have on Microsoft. The first stakeholder I’m going to evaluate is customers which are external stakeholders. Customers contribute to profit through purchasing their products and providing loyal support to all their goods. People are stakeholders in a company for financial reasons; Microsoft’s customers don’t want to be paying an excessive amount for their goods. If a rival company, such as Apple, produce cheaper products than their customers may loose all interest in Microsoft and may move onto them. Microsoft will only survive if they have loyal customers. Microsoft will ensure that they have regular customers through sales and discounts on their products throughout all their sellers. Microsoft will also want to bring new customers to increase profit, to do this Microsoft will place advertisements everywhere, from TV adverts to online adverts. However many adverts won’t bring new customers in so Microsoft will use the same technique to draw in original customers and advertise deals and offers they have on their products. Customers will demand cheaper products for Microsoft, and Microsoft will need to comply with their demands in order to keep their on going support. Microsofts sales have been growing since its release and as time their sales just keep on growing.
The second stakeholder I’m going to evaluate is employees who are internal stakeholders. An employee is hired by an employer to do a specific job inside the company. Employees are crucial to Microsoft’s operations, without them they wouldn’t be able to create or sell their products. They are the mid way point between the company and the customers.