My small business project

To the new product for Hong Kong, the new product is Rotiboy bun which is an international bakery bread product. Rotiboy is a global brand bakery which baked the original and the best bread. The first Rotiboy is founded in Bukit Mertajam, Penang, Malaysia in1998 and it was a neighborhood bakery which baked fresh breads and loafs for household, kids to bring to school….Nowadays, Rotiboy has evolved into specialty stores and over 150 stores throughout Asia, such as, Korea, Dubai, Saudi, Malaysia and Indonesia. Rotiboy represent sincerity, honesty and integrity, the bread of love. Its vision is to be an outstanding global brand which touches the lives of all the people in the world through our products, services and values. Also, Rotiboy‘s mission had divided in seven missions, some are: To aspires to develop and produce its products in the most efficient way through the use of advanced technology that can ensure the least wastage of resources and the lowest cost but with highest standard of hygiene and quality. Another mission is aspiring to deliver the product to the customers by passing through the highest level of customer service, setting a standard of warm and personal services.

Hong Kong is an international city and own different countries culture, especially Korean culture in recently years. It is very popular that a café and bakery combine to a shop and it can be inflow in Hong Kong. It is perfect match that a “Rotiboybun” with a cup of coffee, it tastes better than only a “Rotiboybun”. Also, it is a chance to make Rotiboy more famous and international. If Rotiboy is successes to launch in Hong Kong, the image of Rotiboy will be more well-known, and one important point, easy to entry to Mainland market. Therefore, I decided to launch Rotiboy in Hong Kong and bakery café.

For the business proposal, this new business will owned by a partnership, especially articles of copartnership. It means that it needs to write down during the pre-operating period to show