Posted on January 2, 2011 by Drew Boyd
The athletic footwear market is maturing, so it will need sustained innovation to keep growing. “Performance footwear” emerged with the ancient Greeks and has since grown to a $50 billion global industry. Innovations such as vulcanized rubber, high tops, arch support, specialized functions, endorsements, and branding have kept the industry vibrant and growing, especially for the dominant three players: Nike, Adidas, and Reebok. Now it’s crunch time! For this month’s LAB, we will use the corporate innovation method, S.I.T., to create new athletic shoe concepts. The method works by taking one of the five patterns (subtraction, task unification, division, multiplication, and attribute dependency) and applying it to an existing product or service. This morphs it into a “virtual product,” which is an abstract, ambiguous notion with no clear purpose. We then work backwards (Function Follows Form) to find new and useful benefits or markets for the virtual product. Here are five innovations created by graduate students at the University of Cincinnati as part of their graded requirements in the innovation tools course. 1. FEET HEAT: Insole of the shoe heats up and keeps the feet of the athlete warm even in extreme conditions. A battery in the sole provides power to a metal plate-heater. Shoe can be connected to regular power-outlets and recharged within minutes. (SIT TOOL: task unification – assigning an additional job to an existing resource) 2. COLOR EX: The color of the fabric changes according to the physiological signs of the athlete (heart rate, lactic acid level). Different colors are designated to different levels of exertion/intensity that the athlete’s body has been enduring. Color EX Benefits: allows athletes to see whether they need to work harder or slower. Helps athletes train within a specific performance range. Also alerts coaches, trainers, and teammates as to how...