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my muuesli marketing plan

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my muuesli marketing plan
mymuesli

custom-­‐mixed cereals

Final Project Interna/onal Marke/ng

Fall 2012 Anabel Buhles, Felicitas Hagen, Tim Knostmann

Index 1.Descrip/on of the product

2. Market selec/on (SWOT-­‐Analysis)

3. Mode of entry

4. Segmenta/on

5. Posi/oning

6. Marke/ng Mix

30.11.2012

Anabel Buhles, Felicitas Hagen, Tim Knostmann

1

Product and business model • Sells custom mixed organic cereals online • 80 different ingredients, 566 billion combina/ons • mymuesli2go – ready-­‐to-­‐eat muesli mixtures in a portable cup

• Offline-­‐based shops • Very innova/ve business model

• global trend of mass customiza/on • build-­‐to-­‐order principle

30.11.2012

Anabel Buhles, Felicitas Hagen, Tim Knostmann

2

SWOT Analysis

30.11.2012

Anabel Buhles, Felicitas Hagen, Tim Knostmann

3

Mode of entry • Through exports – less risky and less money required – Marginal existence of trade barriers  European Union – Price stability in Sweden – Strong Swedish Krona  huge opportunity for mymuesli because the Swedes tend to import more instead of expor/ng

30.11.2012

Anabel Buhles, Felicitas Hagen, Tim Knostmann

4

Mode of entry • High transporta/on
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