My Kingdom

Topics: Retailing, The Fleet, Fleet Pages: 4 (445 words) Published: September 4, 2012
MARKET STUDY
ON THE FLEET CARD/FUEL CARD OF IOCL | |
|Questionnaire for Existing Customers – C1 | |1.0 |Do you own the Xtra power fleet card? (√ appropriate answer) |Yes |No | |1.1 | | | |If yes, how did you get to know about fleet card? | | | |2.0 |Where did you get the fleet card?(√ appropriate answer) | | |IOCL’s retail outlet (pump) | |IOCL office | | | | | | | | |3.0 |What are the reasons to opt for fleet card (√ appropriate answers) | | |Security | | | | | |Insurance Coverage | | | | | |Any Other______________________ | | |4.0 |How long it took to get the fleet card...
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