| FINANCIAL MANAGEMEMENT
| Ms. AMBILI JOSE
| MARKETING MANAGEMENT
| Mr. SREENATH .R
| HUMAN RESOURCE MANAGEMENT
| Dr. ANU GEORGE
| OPERATIONS MANAGEMENT
| Mr. NIBU RAJ ABRAHAM
| ENVIRONMENT MANAGEMENT
| Mr. GIJO GEORGE
| OPERATIONS RESEARCH
| Ms. AMBILI JOSE
| RESEARCH METHODOLOGY
| Mr. JEFFIN JOHN
| MANAGEMENT INFORMATION SYSTEMS
| Mr. MIDHUN JOSE
| VIVA- VOCE
CC09 -FINANCIAL MANAGEMENT
Financial Management - Scope - Role of Financial Management in Business-Time value of money-Risk and Return- Risk diversification.
Long-term investment decisions – Capital budgeting, Different techniques –Traditional and modern methods (DCF method) – Capital Rationing – Risk Analysis in Capital budgeting – An overview of Cost of Capital.
Financing decisions – Operating, Financial and combined leverage – Capital Structure – Meaning and importance- Theories of capital structure – Net income, Net operating income and MM approach (Hypothesis).
Dividend decisions – Dividend policy (Walter Gordon and MM approach) – Types of Dividend- Legal and Procedural aspects of payment of Dividend. Module V
An overview of Working Capital Management – Inventory, Cash and Receivable management and Management of surplus – Working Capital Financing and Long term Financing, Current Liabilities Management – size and sources- Money Market – Banks – Regulation of Working Capital Finance in India.
1. Van Horne James, Financial Management Policy, Prentice Hall India 2. I M Panday, Financial Management, Vikas Publications, New Delhi. 3. Prasanna Chandra, Financial Management, Tata Mc Graw Hill, New Delhi. 4. Khan M Y& Jain P K, Financial Management, Tata Mc Graw Hill, New Delhi. 5. Lawerence J Gitman, Principles of Managerial Finance, Pearson Education limited. New Delhi.
6. James C Vanhorne, John M Wachowicz Jr, Fundamentals of Financial Management, Pearson Education Limited, New Delhi.
CC10- MARKETING MANAGEMENT
Marketing – Nature and scope- Marketing as the central function of an organization- Evolution of Marketing- Marketing as Creating, Communicating and Delivering –Value- Value chain – Customer satisfaction as the end of the value chain- Marketing Environment – Internal and External environment- Marketing Research- Marketing Information System. 19
Strategic Marketing Planning-Elements of Marketing Plan- Buyer Behavior – Consumer buying decision process- Consumer adoption process- Organizational Buying – Process, Market segmentation- Targeting- Positioning- Identifying and analyzing competitors- Designing competitive strategies -for leaders, challengers, followers. Module III
Concept of Product- Classification of products- Goods Vs Services- Major product decisions-Product line and Product mix- An overview of Brand Management- Packaging and Labeling- Product life cycle- New product development- Pricing- Factors affecting Price Determination- Pricing Policies and Strategies.
Marketing Channels – Functions and Flows- Channel Design, Channel Management- Selection- Training- Motivation and Evaluation of channel members- Retailing and Wholesaling-Teleshopping – Shopping through Internet.
Integrated Marketing Communication Process and Mix-Advertising- Personal selling- Direct Marketing- Sales Promotion, Publicity and Public Relations – Comparative advantages and disadvantages-Managing the Sales Force .
Marketing Controls – Tools and Techniques of Marketing Control- Marketing of Services-Industrial Marketing- Marketing Challenges in the Globalized era- Green Marketing- Consumerism- Rural Marketing in India- Recent trends – Mobile Marketing and other Digital forms like Video platforms, Review sites in Internet.
1. Kotler Philip & Keller Kevin,...
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