Mutual Insurance Company Iowa
CASE CONTENT & OUTLINE
1.0 Introduction
2.0 Harley-Davidson’s Emergence into India
2.1 Political Environment:
How India’s Political & Economic environment influenced Harley-Davidson’s strategy.
2.3 Culture & Ethics:
Explanation of Harley-Davidson’s managing of cultural differences, and the company’s handling of ethical issues while breaking into India’s market.
2.4 Comparative Advantage:
A discussion of absolute and comparative advantage and economies of scale.
2.5 Government Influence:
A discussion of the impact of tariffs on Harley-Davidson’s strategy to enter India.
2.6 FDI Strategy:
Factors explaning how India’s FDI & Government policies influenced Harley-Davidson to enter India’s market.
Section 1.0 INTRO
“It’s not the destination, it’s the journey.” The long-used slogan of Harley-Davidson represents the American Dream. Harley-Davidson is the leading producer of heavyweight motorcycles in the United States. They are the most iconic producer with a fan base that stretches all around the world. It all began in 1903, in Milwaukee, Wisconsin, USA, when Bill Harley and Arthur Walter Davidson developed a one-cylinder motorcycle which built in a small wooden shed. By 1905, they had produced 11 motorcycles and were producing 154 by 1908. Other members of the Harley and Davidson families quickly joined the team. In 1909, they produced the 1000 CC V-Twin which is still in use today. In 1917, one-third of all Harley’s were used to aid in the WWI war effort which continued through WWII. By the end of the wars in 1945, 90,000 Harleys had been provided to the WWI and WWII efforts combined. In 1953, Harley’s competitor, Hendee Manufacturing, went out of business. As a result, Harley-Davidson was the only American manufacturer of heavyweight motorcycles for the next 46 years. (Melief, Budgaard, & Hathaway, 2006 ) In 1969, Harley merged with the American Machine and Foundry Company (AMF). Sales and quality declined during this time
1.0 Introduction
2.0 Harley-Davidson’s Emergence into India
2.1 Political Environment:
How India’s Political & Economic environment influenced Harley-Davidson’s strategy.
2.3 Culture & Ethics:
Explanation of Harley-Davidson’s managing of cultural differences, and the company’s handling of ethical issues while breaking into India’s market.
2.4 Comparative Advantage:
A discussion of absolute and comparative advantage and economies of scale.
2.5 Government Influence:
A discussion of the impact of tariffs on Harley-Davidson’s strategy to enter India.
2.6 FDI Strategy:
Factors explaning how India’s FDI & Government policies influenced Harley-Davidson to enter India’s market.
Section 1.0 INTRO
“It’s not the destination, it’s the journey.” The long-used slogan of Harley-Davidson represents the American Dream. Harley-Davidson is the leading producer of heavyweight motorcycles in the United States. They are the most iconic producer with a fan base that stretches all around the world. It all began in 1903, in Milwaukee, Wisconsin, USA, when Bill Harley and Arthur Walter Davidson developed a one-cylinder motorcycle which built in a small wooden shed. By 1905, they had produced 11 motorcycles and were producing 154 by 1908. Other members of the Harley and Davidson families quickly joined the team. In 1909, they produced the 1000 CC V-Twin which is still in use today. In 1917, one-third of all Harley’s were used to aid in the WWI war effort which continued through WWII. By the end of the wars in 1945, 90,000 Harleys had been provided to the WWI and WWII efforts combined. In 1953, Harley’s competitor, Hendee Manufacturing, went out of business. As a result, Harley-Davidson was the only American manufacturer of heavyweight motorcycles for the next 46 years. (Melief, Budgaard, & Hathaway, 2006 ) In 1969, Harley merged with the American Machine and Foundry Company (AMF). Sales and quality declined during this time