Musical Magazine in Bangladesh

Age:          
Our main target consumers are in the age area of 16 – 35 years. Not to miss out the other people, we also had children from 12 – 15 years and people of 35 years above for the survey. Around 7% of the sample were of 12-15 years of age, and 5% were of more than



35 years of age. Most of our samples were of the age groups 21-25 years and 26-30 years. These are the people going to universities or working as executives in Private Firms or NGOs. These people are enthusiastic, interested about music and entertainment and have money to spend on leisure items. 56% of the total sample were of 21-30 years of age.

Gender & Occupation:
56% of the 275 samples were male, whereas 122 pf them (44%) were female. The samples included students of schools, colleges and universities, executives from NGOs and Private organizations, some doctors, engineers and businessmen, computer-related


people, homemakers and some others. College-university students were more willing to purchase a music-based magazine, whereas executives were interested about it but not much sure whether to purchase them or not. Students of English medium institutions

made it a point to make the magazine of international standard and preferably in English.

Which type of Music are the People listening to?
Bangladesh always has a very large number of people who are interested to listen to Hindi film songs. English Pop music has been popular among more of the city-dweller upper class and upper-middle class youths. Bangladeshi Bands also have a large number of fans. Surprisingly, Bangladeshi Folk music listeners were most in numbers – which seemed quite unexpected. But as we came to know, most of our target samples do not

listen to the traditional rural folks. They do not listen to Kangaalini Sufia, Mumtaaz, Abdul Kuddus Boyaati or Abdul Alim. Then which Bangla Folk are these people referring to? And how come folks seem to be more popular than Bands and Hindi songs? Our... [continues]

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