Music Marketing 101

Only available on StudyMode
  • Topic: Contract, Artist, Art
  • Pages : 86 (24758 words )
  • Download(s) : 35
  • Published : April 4, 2013
Open Document
Text Preview


Music gives a soul to the universe, wings to the mind, flight to the imagination and life to everything.” Quote by: Plato

Minor Music Marketing & Management – Final Portfolio
Reported by: Magdalene Lafontaine | Joon Hae Lee | Mark Balneger | Mark Reindertsen

A WORD OF THANKS
To all the industry professionals that were willing to be there for us, whenever needed. We have seen more of the industry than ever expected. The entire team was ready to give us a mind -blowing experience and took us under their wings. From insight jokes, to field-trips; our guides have given us the feeling as if we were part of their world and as if we experienced what it takes to survive in the music business. We have to be flexible, creative, out -0f-the-box thinking and critical. The music business is a different world. Ti me is of no essence and you have to watch every step. Your image is crucial, whether you are a manager, producer, artist or booker.

2

TABLE OF CONTENTS
Music Management
Find out what a manager has to arrange to keep his artists to stay on track. Every potential creative Einstein has the need of someone with the drive, ideas and determination to find that golden act first and guide them through the business side of the music industry. "Bands perform well due to their hard work and well-written songs." But it is the job of a manager to make sure they stay on track.

5

Music Marketing
Read all about the tips and tricks of launching an album. When an artist decides to record an album, there are many ways of doing that. one way was picked out and explained thoroughly. from market research to media, finance and planning; every subject is covered.

40

Accountancy & Rights
Get to know all about the money flow. Every aspect of being an artist is a source of income. whether it is a live performance, sync contract or sold album, it is important to know who received the money and why.

54

Event Marketing
There are several preparing steps an organizer has to consider before an event is organized. No matter if it is a music, business or sports event, the question always is: will I earn money with this? Find out how an organizer decides to do an event, who they need and what it costs.

63

Tour Planning Project
South Korea is an emerging market which hasn’t been explored by Dutch musicians yet. We get to take the advantage of being there first and bring back new experiences and valuable media content. With this tour, both bands will be able to create media value and build awareness. Once returned to the Netherlands, they will be able use the media value to strengthen their image in the Dutch market and promote their out coming albums.

77

Personal Experiences
No matter what a student hears in class or reads in a book. the biggest lesson is when seeing it implemented. with all the knowledge we have gained throughout this minor, we have looked different at concerts and performances.

95

3

MUSIC MANAGEMENT “Music happens to be an art form
that transcends language”
HERBIE HANCOCK

4

MEET TRIPLE M
THE MOST DEDICATED MANAGEMENT GROUP WITH WORLDWIDE ARTIST REPRESENTATION "Bands perform well due to their hard work and well-written songs." But it is the job of a manager to make sure they stay on track. Every potential creative Einstein has the need of someone with the drive, ideas and determination to find that golden act first and guide them through the business side of the music industry.

Triple M 1e van der Kunstraat 286 2521 AV Den Haag 070 330 1000 artists@triple.com

The Hague isn’t known only as the seat of government and home to the Royal Family, but also as the number one pop music city of the Netherlands. The city has loads of festivals and well-known musicians and is a breeding ground for new talent. Bands from The Hague already started conquering the world in the 1960s with groups like Golden Earring with ‘Radar Love’ and Shocking Blue with ‘Venus’. Today Anouk,...
tracking img