Music Café, unlike a typical record store and café, will provide the consumers an atmosphere they have never experienced before. Through its aggressive marketing tactics the company will attract high traffic of consumers in the community, mainly college students, to create an outstanding place to socialize, drink coffee, listen to and buy music. Music Café consist of two venues, one is a record store and the other is a café. The venues provide music CD's, accessories, drinks and pastries to the customers at a reasonable price. Students, office workers, residents of the community, and tourists can spend their breaks eating, listening to music and socializing at our store. On their way out they will purchase music CD's or accessories. The café will create some of the desired revenue for the business; however the main source of revenue will be from sales of records and accessories. Since Music Café will be opened in January 2005, it will be designed to match the demands of customers who expect the best. It will be the most up to date record store in New York City. Part of this will be achieved by a trendy appearance and by the technology and services we provide. The café will be design to create a trendy cozy atmosphere, where customers may lounge. The store will provide the most updated and older music. The business will have computer stations, which allows customers to listen to samples of an artist CD. Music Café will provide an exceptional service by having an outgoing and enthusiastic sales force that has a good knowledge of music. Satisfactory customer service will create an atmosphere for customers to come back for more, thus making Music Café a successful and profitable business.
Music Café's objectives for the first five years of operation include:
The creation of a unique, innovative environment that will differentiate Music Café from competitors by bringing people with diverse interests together
Maximize revenue while minimizing costs
Create a long lasting customer relationship for the record store 1.2 Mission
Music Café wants to establish itself as a strong competitor among the music stores in New York City. Develop an innovative solution to the loss of CD sales by marketing new musical equipments and accessories. 1.3 Keys to Success
The keys to success for Music Café are:
The creation of a unique, innovative, and upscale environment that will differentiate itself from other record stores and café shops.
The establishment of Music Café will allow consumers to listen to music, while enjoying a great cup of coffee and baked goods
Providing exceptional customer services.
The risks involves with starting Music Café are:
Is there a demand for the services that Music Café offers?
Will there be a consistent base of consumers?
Do we have the right products that consumers can easily access and afford? 2.0 The Organizational Plan
2.1 Summary Description of the Business
Currently, the music store industry sales are falling due to the file sharing on the Internet and the sale of illegal copies of CD's. Hence, the music stores are competing through their pricing advantages, and offering a variety of products. To set our business apart from the rest of the music store providers, Music Café will provide the consumers a place to listen to and sample the artists' CD before the purchase, while providing a place to dine lightly. The atmosphere would be hip and trendy, while attracting young and old alike to an unusual genre of musical marketing. Music Café provides various types of music ranging from Hip-Hop/R&B to Classical genres. Furthermore, Music Café gives customers a place to lounge and socialize while drinking coffee and eating pastries. Music Café will be able to attract the consumers to the store through the significant location. The business is situated on 23rd Street, in the area of Gramercy...
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