Music and Tourism in Scotland
Scottish Nationalism & the Scottish Music Scene (1990 – 2012)
Scottish Music in Tourism, Culture & Heritage
By Scott Burrell
Introduction
Scottish Tourism bloomed in the 1990s due to major cultural changes in society. Scotland began to create a new identity through the use of media that promoted the social and cultural attributes of the country. Scotland’s home-grown artists were used as a voice at the forefront of the promotion of Scotland’s culture and heritage to world tourism.
My essay will consider a range of issues surrounding the relationship between Scottish tourism and the development of Scottish music during the 1990s. It will consider the artists and songs that played a key role in the development of Scotland’s national identity through outlining particular advertising campaigns used to promote for Scottish tourism. My essay will also discuss the future plans for Scottish Tourism and how music will be part of them.
Scottish Music and Scottish Tourism
Tourism contributes an enormous part of the economy in Scotland – boasting a visitor spend of approximately £4b per year. As a tourist destination, Scotland boasts idyllic opportunities for its visitors such as the hillwalking the Munro Mountains, fishing the River Tay, immersing in the history of Edinburgh or Stirling and admiring the cultural diversities of Glasgow. These opportunities are realised and exploited by Government body: Creative Scotland, which was set up in 1993 and is dedicated to supporting the promotion of culture in Scotland on both national and international levels. Creative Scotland support the current Scottish Governments Corporate Plan, which promises:
‘To focus Government and public services on creating a more successful country, with opportunities for all of Scotland to flourish, through increasing sustainable economic growth.’
Scotland has developed an exceedingly strong worldwide reputation for its diverse culture and is continuing to do so
Scottish Music in Tourism, Culture & Heritage
By Scott Burrell
Introduction
Scottish Tourism bloomed in the 1990s due to major cultural changes in society. Scotland began to create a new identity through the use of media that promoted the social and cultural attributes of the country. Scotland’s home-grown artists were used as a voice at the forefront of the promotion of Scotland’s culture and heritage to world tourism.
My essay will consider a range of issues surrounding the relationship between Scottish tourism and the development of Scottish music during the 1990s. It will consider the artists and songs that played a key role in the development of Scotland’s national identity through outlining particular advertising campaigns used to promote for Scottish tourism. My essay will also discuss the future plans for Scottish Tourism and how music will be part of them.
Scottish Music and Scottish Tourism
Tourism contributes an enormous part of the economy in Scotland – boasting a visitor spend of approximately £4b per year. As a tourist destination, Scotland boasts idyllic opportunities for its visitors such as the hillwalking the Munro Mountains, fishing the River Tay, immersing in the history of Edinburgh or Stirling and admiring the cultural diversities of Glasgow. These opportunities are realised and exploited by Government body: Creative Scotland, which was set up in 1993 and is dedicated to supporting the promotion of culture in Scotland on both national and international levels. Creative Scotland support the current Scottish Governments Corporate Plan, which promises:
‘To focus Government and public services on creating a more successful country, with opportunities for all of Scotland to flourish, through increasing sustainable economic growth.’
Scotland has developed an exceedingly strong worldwide reputation for its diverse culture and is continuing to do so
References: * http://www.creativescotland.com/resources/our-publications/corporate-plan Creative Scotland’s Corporate Plan, 2011 – 2014 * http://www.scotland.gov.uk/Publications/2006/03/03145848/1 Scottish Government Report into Scottish Tourism by Patricia Ferguson MSP, 2006. [ 5 ]. www.glasgow.gov.uk (Last accessed – November 2012) [ 6 ] [ 7 ]. www.safeconcerts.com (Last Accessed - November 2012) [ 8 ] [ 9 ]. www.tinthepark.com (Last Accessed - November 2012) [ 10 ] [ 11 ]. www.dougiemaclean.com (Last Accessed - November 2012) [ 12 ] [ 21 ]. Kevin Williamson, Breaking Up Britain, 2009, Page 56 [ 22 ] [ 23 ]. www.creativescotland.co.uk (last accessed - November 2012) [ 24 ]