Multinational Business Management

Topics: The Walt Disney Company, Walt Disney Company subsidiaries, Walt Disney Parks and Resorts Pages: 9 (3165 words) Published: May 30, 2013
Rivky Josilowski Multinational Business Management The Walt Disney Company (DIS)
Various businesses throughout the United States and beyond are seeking to increase their business abroad. This may be for numerous reasons such as reducing risks and threats, sales growth or resource acquisition. The Walt Disney Company (DIS) is one of the many American organizations to develop abroad. The initial foreign scheme demonstrated to be so successful that the conclusion was to further advance around the world. Disney is made up of many different entities in which they attract their consumers. History

The Walt Disney Company has a prestigious history in the entertainment industry, stretching over 75 years. It started on October 16, 1923 as the Disney Brothers Cartoon Studio, a joint venture of Walt Disney and his brother, Roy. Three years later the company had produced two movies and purchased a studio in Hollywood, California. Pitfalls in distribution rights nearly sank Walt and his company, but the creation of Mickey Mouse saved a sinking ship. By 1932, the Disney Company won its first Academy Award for Best Cartoon, for the Silly Symphony. 1934 marked the production of Disney's first full-length feature film, Snow White and the Seven Dwarfs, which released in 1937 and became the highest grossing film of its time. But afterwards, the expenses of production caused difficulties with the next few animated films; then the advent of World War II halted the production of films as the Walt Disney Company contributed its skills to the war effort. After the war it was difficult for the company to pick up where it had left off, but 1950 proved a turning point with the production of its first live-action film, Treasure Island and another animated film, Cinderella. In that time period, Disney also began several television series; in 1955, The Mickey Mouse Club also made its debut. 1955 also provided another landmark moment: the opening of the first California Disney theme park, Disneyland. Disney continued its rise in popularity, and survived even the death of its founder in 1966. His brother Roy took over supervision at that time, and then was succeeded by an executive team in 1971. Several more projects, from merchandising to the continuing production of animated and live-action films to the construction of more theme parks filled the years; in 1983, Disney went international with the opening of Tokyo Disneyland. In the past few decades, Disney has moved into a wider market, beginning The Disney Channel on cable and establishing subdivisions such as Touchstone Pictures to produce films other than the usual family-oriented fare, gaining a firmer footing on a broader range. In the 1970s and 1980s, the company suffered from takeover attempts, but eventually recovered; the recruiting of the current chairman, Michael D. Eisner, was crucial to that. Eisner and executive partner Frank Wells have been a successful team, leading Disney to continue its tradition of excellence into a new century. Until today, Disney seeks to enhance their market by purchasing new and exciting entertainment to farther develope their success. In October 2012, The Walt Disney Company, in a move that gives it a commanding position in the world of fantasy movies, said it had agreed to acquire Lucas film from its founder, George Lucas, for $4.05 billion in stock and cash. In addition, in 2004 Disney Company and The Jim Henson Company announced that they have entered into an agreement under which Disney acquired the beloved Muppets and Bear in the Big Blue House properties from Henson. Since its founding in 1923, The Walt Disney Company has remained faithful to its commitment to produce unparalleled entertainment experiences based on the rich legacy of quality creative content and exceptional storytelling. Current

Disney has a lot to offer to its clients. The Walt Disney Company, together with its subsidiaries and...
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