Multimedia Project

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Example 7.3 Multimedia Courseware Shell Proposal

Project Title: Multimedia Courseware Shell for Innovative Business Curriculum: Integrating Text, Graphics, and Applications

Submitted by: Elizabeth Michaels, Ph.D., Professor in English and Faculty Director of the Bachelor of Applied Business Program, Continuing Education and Extension, East Bank Campus, 624-8206, emich023@umn.edu

Pat Lingren, Program Director, Continuing Education and Extension, East Bank Campus, 624-3435, pling@umn.edu

Submitted to: Project MinneMac, 190 Shepherd Labs, University of Minnesota, hujyen@umn.edu

Type of Funding Requested: Equipment Request

Project Dates: September 1994-August 1996

Date of Submission: June 6, 1994

Need for the Project

A new experimental degree program, the Bachelor of Applied Business Program (BAB), was launched Spring Quarter 1994 by Continuing Education and Extension. BAB is a practitioners’ degree for the working adult student. The emphasis in the program is on learning skills and accessing information to apply to solving practical workplace problems in a rapidly changing business world. The program was developed with substantial involvement of the Inver Hills Community College, the business community in the Twin Cities area, and the University of Minnesota’s Continuing Education and Extension (CEE) unit. This is the first degree program offered by CEE, and—if successful—it will serve as a model for redefining “outreach” in the urban corridor to fulfill part of the land grant mission of the University of Minnesota. We are currently in the process of developing the course materials and selecting faculty to teach in the program for Fall Quarter 1994.

Note that the three distinguishing features of the BAB program include a number of technical features, graphic elements, or applications that could be significantly enhanced by multimedia courseware:

• Courses are being designed with substantial involvement of area businesses to give students “hands on” experience, including leading and participating in group work; skills for managing upward and downward business relationships; storing, accessing, and retrieving information; creating and implementing budgets, operations flowcharts, schedules, and staffing plans. • Learning outcomes will be specified for each course and applications-related competencies will be integrated into courses across the curriculum. These will include emphases on writing, speaking, and visual communication; using technology and information management techniques, engaging in applied problem-solving and critical thinking skills, working in teams, quality in the workplace, ethics, and the dynamics and management of a diverse workforce. • Practicum/project work will also be an important aspect of the BAB curriculum and students will be encouraged to develop and maintain a portfolio of their coursework and practical experiences which can later be used as evidence of the competencies that they have developed.

Our business partners stressed that the BAB upper division courses must be applied and skills-oriented, making use of interactive learning modules that model actual workplace situations. Moreover, the courses must integrate both medium and message into a fast-paced, electronically connected, multimedia learning environment that requires that students take the initiative and work on real projects with limited supervision.

Project Description

Under an earlier MinneMac grant the principal investigator, Elizabeth Michaels, collaborated with Deborah Henderson and Ann Douglas to create WAC (Writing Across the Curriculum), a courseware shell, for delivering instruction in writing, pharmacy, and business courses. This shell has been used extensively in the English Department since 1990, at Grace High School since 1991, and for the past two years, in five Central and...
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