mudra
PROJECT REPORT
ON
CLIENT RELATIONSHIP MANAGEMENT (CRM) & PROFITABILITY OF ADVERTISING FIRM
Mudra communication limited
(SUBMITTED ON THE PARTIAL COMPLETION OF
POST GRADUATION DIPLOMA IN MANAGEMENT)
SUBMITTED BY: - Manendra shukla P.G.D.M Master School of Management Session – 2010-2012
Mudra communication limited
Introduction;
One client Vimal and a 500 sq ft office that was Mudra in the year 1980 They were a small agency tucked away in Ahmadabad with one clearly Articulated goal to be a top 5 agency .there ambition with an almost manic obsession by creating the best contemporary advertising that had our client and other people taking notice.
As a young agency operating out of Ahmadabad its growth was driven helping small business with big ambition explode their brands to the country at large.
With in 9 years they were the largest Indian advertising agency.
HISTORY POINTS :-
Mr. A. G. Krishnamurthy founded Mudra communication on 25th march 1980
Mr. Krishnamurthy started his advertising career with Shilpi advertising in 1976
He moved to Reliance Industry as advertising manager 4years later he founded Mudra communication
Mr. Krishnamurthy started Mudra with one brand Vimal .today Mudra has 125 client this multifold increase is a testy many to his passion and zeal
In 1991 he created the Mudra institute of communication Ahmadabad (MICA) the only advertising school of it s kind in Asia
In 1995 Mr. Krishnamurthy was nominated as advertising person of the year
PROFILE OF MUDRA COMMUNICATION LTD
Head quarter
Mumbai
Industry
Marketing and advertising
Type
Privately held
Status
Operating
Founded
1980
Sanjay Sharma
New president(North & East)
Company size
501-1000
ON
CLIENT RELATIONSHIP MANAGEMENT (CRM) & PROFITABILITY OF ADVERTISING FIRM
Mudra communication limited
(SUBMITTED ON THE PARTIAL COMPLETION OF
POST GRADUATION DIPLOMA IN MANAGEMENT)
SUBMITTED BY: - Manendra shukla P.G.D.M Master School of Management Session – 2010-2012
Mudra communication limited
Introduction;
One client Vimal and a 500 sq ft office that was Mudra in the year 1980 They were a small agency tucked away in Ahmadabad with one clearly Articulated goal to be a top 5 agency .there ambition with an almost manic obsession by creating the best contemporary advertising that had our client and other people taking notice.
As a young agency operating out of Ahmadabad its growth was driven helping small business with big ambition explode their brands to the country at large.
With in 9 years they were the largest Indian advertising agency.
HISTORY POINTS :-
Mr. A. G. Krishnamurthy founded Mudra communication on 25th march 1980
Mr. Krishnamurthy started his advertising career with Shilpi advertising in 1976
He moved to Reliance Industry as advertising manager 4years later he founded Mudra communication
Mr. Krishnamurthy started Mudra with one brand Vimal .today Mudra has 125 client this multifold increase is a testy many to his passion and zeal
In 1991 he created the Mudra institute of communication Ahmadabad (MICA) the only advertising school of it s kind in Asia
In 1995 Mr. Krishnamurthy was nominated as advertising person of the year
PROFILE OF MUDRA COMMUNICATION LTD
Head quarter
Mumbai
Industry
Marketing and advertising
Type
Privately held
Status
Operating
Founded
1980
Sanjay Sharma
New president(North & East)
Company size
501-1000
Bibliography: Tel: (0091 79) 656 5659 Fax: (0091 79) 642 5058 Branch telephone numbers: Ahmedabad: (0091 79) 646 1530/23 Bangalore: (0091 80) 5588692 Delhi: (0091 11) 616 5290/92 Mumbai: (0091 22) 496 4800 Chennai: (0091 44) 825 0932, 8273151 Calcutta: (0091 33) 474 9084/85 Hyderabad: (0091 40) 3314181, 3390494 Kochi: (0091 484) 365750/301