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Mtr Swot
SWOT Analysis of MTR Corporation Hong Kong
Executive Summary
Transportation has played a part in human beings affairs over the years. It gave man a change to travel to different places. Transportation also provided man with the capability to transfer his/her goods, products, materials and belongings from one place to another without experiencing many difficulties. There are many kinds of transportation one of which is the modern railways. A company engaging in railway systems is MTR Corporation. The paper conducted a strategic analysis of the MTR Corporation and its strategic position. The paper performed a SWOT analysis of the company. The paper Identified options for the future development of the organization. The paper evaluated the merits of potential future strategies. The paper also recommended courses of actions that will be implemented by the organization. The findings of the paper state that the company has two strategic options. One is resource led and the other is market led. Among the two options the market led strategic option is more desirable for the company. The paper found out that MTRC’s market led strategic option to increase its railway systems will help in accommodating the needs of the increasing number of tourists and residents of Hong Kong. This option will help the company to maintain its good image in the industry. This option will give the company additional income. The strategic option to increase the railway system will also assist in maintaining the minimal incidents of traffic jams in the region. The market led strategic option has its limitation. . The main limitation of MTRC’s market led strategic option to increase its railway systems’ is the decreasing space allowable to create more railway systems.
Executive summary
Table of Contents
1. Introduction
2. Brief for the case object
3. Strategic Analysis * SWOT analysis * Strategic Formulation * Strategic option * Evaluating Strategic Options *
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