Mt459:Consumer Behavior, Case Study Unit 7

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Privacy – A New U.S. Cultural Value|
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MT459:Consumer Behavior|

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Privacy – A New U.S. Cultural Value|
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MT459:Consumer Behavior|

Kaplan University

January 28, 2013
Authored by: Dorothy Carrigan
Kaplan University

January 28, 2013
Authored by: Dorothy Carrigan

The question we have to answer this week is about personal privacy being a new U.S. cultural value. To begin with, I think when you choose to go online, you are going to lose any amount of privacy you think you have. The internet is a wide open forum that people from all over the world have access to, and the line between the public and the private has become increasingly indistinct. Americans have rushed to take advantage of the explosion of the Internet, but few have stopped to consider the relatively murky legal protections afforded to online activity. Privacy protections against government searches are provided by state and federal laws, and by the Constitution’s Fourth Amendment, which provides that “The right of the people to be secure in their persons, houses, papers and effects, against unreasonable searches and seizures, shall not be violated.” Courts have slowly developed different frameworks as they grapple with how to apply the original intentions of the Fourth Amendment to new social circumstances. Federal courts, due to the slow pace of the U.S. legal system, within recent years have begun to hold that e-mail content is protected by the same standards as telephone calls. Google and Facebook are counting that the more tech savvy and younger customers will not be troubled by sharing their privacy information. To me, this is scary. Plus they will have more personal material stored online. These people may think that documents stored in a desk drawer and documents hosted on a remote, password-protected server have the same level of privacy, current case law can view these scenarios very differently. A good example is the uproar from younger employees who have...
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