Ms Mary

AIR ARABIA EGYPT IN TRAVEL AND TOURISM (EGYPT)
Euromonitor International March 2012

AIR ARABIA EGYPT IN TRAVEL AND TOURISM (EGYPT)

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LIST OF CONTENTS AND TABLES
Strategic Direction ........................................................................................................................ 1 Key Facts ..................................................................................................................................... 1 Summary 1 Summary 2 Air Arabia Egypt: Key Facts ......................................................................... 1 Air Arabia Egypt: Operational Indicators ...................................................... 1

Company Background .................................................................................................................. 2 Competitive Positioning ................................................................................................................ 2 Summary 3 Air Arabia Egypt: Competitive Position 2011 ................................................ 2

© Euromonitor International

AIR ARABIA EGYPT IN TRAVEL AND TOURISM (EGYPT)

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AIR ARABIA EGYPT
STRATEGIC DIRECTION
 Air Arabia Egypt is committed to remaining consistent with the group’s global strategic positioning and to bringing the same brand attributes to Egypt as in other markets. The airline promises to provide high standards of service and operational reliability and offers value for money and competitive fares to customers from across the country. As a leading low cost carrier for the region, the company is also committed to serving new routes from Alexandria and opening up the local tourism sector to new source markets, both for inbound and outbound travel.  As a result, the vision of the company is to help diversify the country’s tourism industry by reaching out to new markets. This is increasingly relevant in light of Europe’s current economic woes and luring tourists