Ms 612

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ASSIGNMENT

Course Code:MS - 612

Course Title:Retail Management

Assignment Code:MS-612/TMA/SEM - II /2012

Coverage:All Blocks

Note: Answer all the questions and send them to the Coordinator of the Study Centre you are attached with.

1. a) The retailing sector is perceived as an emerging sector in India. Identify and discuss the

growth drivers and their possible contribution to the Indian economy.

b) Discuss the importance of Marketing Research in retailing citing two examples of

research application in the recent past.

2. a) What makes Locational Decisions strategic in Retail Business? Discuss with two suitable

examples of your choice.

b) What are the various steps involved in the design of an effective Integrated Marketing

Communication Strategy with a suitable illustrations.

3. The purpose of Merchandise mix is to ensure customer pull. Discuss what are the factors that merchandise managers, should consider in planning their merchandise mix in the following situations :

a) Premium ready made garments for men

b) Chain of coffee shops

c) Multibrand retail outlet selling Laptops.

4. a)What do you understand by the term Sourcing? Elaborate the issues and challenges

involved in sourcing merchandise by a leading grocery retailer.

b) Enumerate and explain the various issues impacting retail business in India with a

suitable example of choice.

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MS- 612

Management Programme

ASSIGNMENT
SECOND SEMESTER
2012

MS-612: RETAIL MANAGEMENT

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School of Management Studies

INDIRA GANDHI NATIONAL OPEN UNIVERSITY

MAIDAN GARHI, NEW DELHI – 110 068

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School of Management Studies

INDIRA GANDHI NATIONAL OPEN UNIVERSITY...
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