Mrs Parveen

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Research indicates that women approach retail shopping uniquely by evaluating purchases based on product and company information derived from both personal and expert sources. Additionally, surveys consistently reveal that women buy based on the relationship they forge with a brand. Statistics, studies, and our own personal experiences show us again and again that excellent customer service lowers customer attrition rates, fosters excellent word of mouth and most importantly, increases sales. The table below shows that out of the ten characteristics consumers find important in deciding where to shop, four were attributed to customer service. Top Ten Factors in Deciding Where to Shop:

Reason20112012Change
1. Has reasonable prices78%85%+7
2. Treats customers with respect6674+8
3. Carries quality merchandise6672+6
4. Doesn't pressure me to buy anything6170+9
5. Convenient store hours6168+7
6. Handles merchandise returns fairly6066+6
7. I can always find what I want6165+4
8. Carries a wide variety of items (e.g. colors, sizes)5764+7 9. Has outstanding customer service5563+8
10. Makes it quick and easy to shop5361+8

The UK clothing retailing market, which includes women’s, men’s and children’s clothes, as well as clothing accessories, was estimated by Key Note to have increased by 3.3% in 2011, with sales reaching £43.1bn. Women’s garments accounted for the largest sector in terms of value, followed by men’s and children’s clothing sources Key note market intellegience view
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