Mr Mhondiwa
3. Factors influencing the ability to win orders
These are graphically presented as a model of five performance objectives of order winners. The five elements have been expanded into multiple dimensions of the five objectives by Andy Neely in 2007 as pictured in the table below: The multiple dimensions of the five operations performance objectives
Understanding of the order winners and their distinguished five operations performance objectives would have major influence on the company’s strategy. Therefore it is important for any organization to clearly identify and focus on their specific order winners and use that knowledge to develop strategy that is aligned with the industry approach and expectations of the market. (Understand your Order Winners and Order Qualifiers, 2013)
• Quality – The quality of service or product by a bidder in terms of performance,features,reliability,conformance,technical durability, serviceability, easthetics,perceived quality and value for money have huge bearance on selection of supplier,s services or products over its competitors.
• Dependability – A firm can be prefered ahead of its competitors if it proves to be good at schedule adherance, delivery performance, price performance, and ability to keep promises.
• Speed – The ability to win orders is greatly influenced by the speed at wich quote is generated, delivery speed, frequency of delivery, production speed and new product development speed. The faster the service/product delivery the better and the more likely a firm will win preference ahead of competitors.
• Flexibility – A crucial characteristic when it comes to prioritising one firm ahead of another. Material quality, output quality, new product, modified product, deliverabilty, volume, mix and resource mix are qualities that if they are less rigid and prone to be flexed around then that will be a desired characteristic to pick one firm over the other.
• Cost – Every company out there is looking to cut costs.
These are graphically presented as a model of five performance objectives of order winners. The five elements have been expanded into multiple dimensions of the five objectives by Andy Neely in 2007 as pictured in the table below: The multiple dimensions of the five operations performance objectives
Understanding of the order winners and their distinguished five operations performance objectives would have major influence on the company’s strategy. Therefore it is important for any organization to clearly identify and focus on their specific order winners and use that knowledge to develop strategy that is aligned with the industry approach and expectations of the market. (Understand your Order Winners and Order Qualifiers, 2013)
• Quality – The quality of service or product by a bidder in terms of performance,features,reliability,conformance,technical durability, serviceability, easthetics,perceived quality and value for money have huge bearance on selection of supplier,s services or products over its competitors.
• Dependability – A firm can be prefered ahead of its competitors if it proves to be good at schedule adherance, delivery performance, price performance, and ability to keep promises.
• Speed – The ability to win orders is greatly influenced by the speed at wich quote is generated, delivery speed, frequency of delivery, production speed and new product development speed. The faster the service/product delivery the better and the more likely a firm will win preference ahead of competitors.
• Flexibility – A crucial characteristic when it comes to prioritising one firm ahead of another. Material quality, output quality, new product, modified product, deliverabilty, volume, mix and resource mix are qualities that if they are less rigid and prone to be flexed around then that will be a desired characteristic to pick one firm over the other.
• Cost – Every company out there is looking to cut costs.