Mr. Goh

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Copyright © 2011 Kevin O’Leary All rights reserved. The use of any part of this publication, reproduced, transmitted in any form or by any means electronic, mechanical, photocopying, recording or otherwise, or stored in a retrieval system without the prior written consent of the publisher—or in the case of photocopying or other reprographic copying, license from the Canadian Copyright Licensing Agency—is an infringement of the copyright law. Doubleday Canada and colophon are registered trademarks LIBRARY AND ARCHIVES CANADA CATALOGUING IN PUBLICATION

O’Leary, Kevin Cold hard truth : on business, money & life / Kevin O’Leary. eISBN: 978-0-385-67175-0 1. Success in business. 2. Entrepreneurship. 3. Business enterprises. 4. Industrial management. I. Title. HD 62.7.O43

2011

658

C2011-902508-6

Photo Credits: itr.1, 9.4, 10.2 Courtesy of CBC. Photographer: Marayna Dickinson, Alace Photos 8.4 Courtesy of CBC. Photographer: Jeff Kirk 9.1 Courtesy of CBC. Photographer: Roy Timm 9.2, 9.3, 9.5, 10.3 Courtesy of CBC and 2waytraffic, a Sony Pictures Entertainment company © 2006. All Rights Reserved. 10.1 Courtesy of CBC. Photographer: Carmen Cheung t10.1 Courtesy of CBC. Photographer: Greg Paupst 11.3 and 11.4 © Michael Ansell/American Broadcasting Companies, Inc. Cover photograph: CBC, Greg Paupst Cover design: Terri Nimmo Published in Canada by Doubleday Canada, a division of Random House of Canada Limited

Visit Random House of Canada Limited’s website: www.randomhouse.ca v3.1

AUT HOR’S NOT E

This book is the story of my money, and the personal journey I went on to make it. None of the content, anecdotes, stories, advice or recollections contained in this book should be construed as investment advice, especially as they relate to any financial products I may represent. Investors should speak with their financial advisors for any investment advice and to discuss the risks of investing in any financial product. This book represents my personal opinions and should be enjoyed as such. —Kevin O’Leary

I dedicate this book to the loving memory of my mother, Georgette, who led an extraordinary life and remains an inspiration to anyone she touched during her time. If there is a heaven, God has his hands full with her there.

CONTENTS

Cover Title Page Copyright Author’s Note Dedication Introduction: The Cold, Hard Truth About Money 1. SPEND THE INTEREST, NEVER THE PRINCIPAL—AND OTHER LESSONS MY MOTHER TAUGHT ME Do You Have What It Takes to Make the Sale?

2. YOU’RE NEVER TOO YOUNG (OR OLD) TO UNDERSTAND MONEY
“EQ” Test: Are You an Employee or an Employer?

3. TO BE OR TO DO: THAT IS THE QUESTION
How to Spot Winners

4. LOSE A PAYCHECK, GAIN A BUSINESS
The Anatomy of the Perfect Team

5. HOW SMALL COMPANIES CAN BECOME GIANTS
Five Rules for Successful Partnerships

6. BE FIRST, FAST, AND FEROCIOUS
How to Be a Star Employee

7. MAKING FORTUNES—AND ENEMIES
How to Be a Great Boss

8. HEAD DOWN, KEEP MOVING
Test Your Appetite for Change

9. LEARNING TO BREATHE FIRE

From the Den to the Boardroom: How to Present the Perfect Pitch

10. THE ART AND SOUL OF A GREAT PITCH
Know Your Dragons

11. THE MESSAGE IS THE MEDIUM, AND THE MEDIUM IS MONEY
How to Manage Your Personal Brand

12. THE O’LEARY FUNDAMENTALS
O’Leary’s Laws for Savvy Investing

Epilogue: Full Circle Acknowledgements

INT RODUCT ION

T HE COLD, HARD T RUT H ABOUT MONEY

T HINK T HE WAY MONEY T HINKS
I’m going to give you the bad news first: we live in difficult times. The average person works harder than ever and makes less money than his or her parents. The markets are increasingly unpredictable and volatile. Making, keeping, and growing money feels like a harsh and precarious science. The average investor has grown wary and cynical, accustomed to blurry messages and exaggeration, baffled by banks, angry at CEOs, exhausted by the economic highs and lows of the last few years. Wall Street’s reputation is...
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