Mr.Adham

Only available on StudyMode
  • Download(s) : 9
  • Published : April 14, 2013
Open Document
Text Preview
TOURISM STRATEGY of TURKEY - 2023

TOURISM STRATEGY of TURKEY - 2023
MINISTRY OF CULTURE & TOURISM ANKARA, 2007

ÒTourism Strategy of Turkey - 2023 and Activity Plan for Tourism Strategy of Turkey 2007-2013Ó dated 28/02/2007 and numbered 2007/4, has been approved by the High (supreme) Planning Commission, and has been put in to fence after its publication in 'Official Journal' dated 02/03/2007 and numbered 26450. For its use in publications and references with proper citation of the source of information, permission of the T.R. Ministry of Culture and Tourism is not required. This publication is available at the full tekst of the publication is available at www.kulturturizm.gov.tr in full content upon request and can be acquired from the Ministry of Culture and Tourism, T.R. Ministry of Culture and Tourism The General Directorate of Investment and Establishments Ismet Inonu Boulevard No: 5 06100 Emek - Ankara Tel: +90.312. 212 83 00 Fax: +90.312. 212 83 97 www.kulturturizm.gov.tr Publication Number: T.R. Ministry of Culture and Tourism Publications -3090 ISBN 978-975-17-3281-1

TOURISM STRATEGY of TURKEY - 2023

TOURISM STRATEGY of TURKEY - 2023 MINISTRY OF CULTURE & TOURISM

Towards a happier Turkey at the 100th anniversary of the foundation of our republicÉ

TOURISM STRATEGY of TURKEY - 2023 MINISTRY OF CULTURE & TOURISM

INDEX
INDEX ABBREVIATIONS 1. INTRODUCTION - Executive Summary 2. TURKISH TOURISM TOWARD NEW HORIZONS 2.1. 2.2. Vision Actions to Realise the Vision 4 5

I IV 1

I

3. STRATEGIES FOR STRENGTHENING THE TOURISM INDUSTRY
3.1 Planning ¥ Strategy ¥ Objectives for the year 2023 ¥ Towards the objectives 3.2 Investment ¥ Strategy ¥ Objectives for the year 2023 ¥ Towards the objectives 3.3 Organization ¥ Strategy ¥ Objectives for the year 2023 ¥ Towards the objectives 6 6 7 8 9 9 9 10 11 11 11 11

TOURISM STRATEGY of TURKEY - 2023 MINISTRY OF CULTURE & TOURISM

II

3.4

Domestic Travel ¥ Strategy ¥ Objectives for the year 2023 ¥ Towards the objectives

15 15 15 16 17 17 18 18 19 19 20 21 23 23 24 26 27 27 28 28

3.5

Research and Development ¥ Strategy ¥ Objectives for the year 2023 ¥ Towards the objectives

3.6

Transportation and Infrastructure Strategy ¥ Strategy ¥ Objectives for the year 2023 ¥ Towards the objectives

3.7

Marketing and Promotion Strategy ¥ Strategy ¥ Objectives for the year 2023 ¥ Towards the objectives

3.8

Education Strategy ¥ Strategy ¥ Objectives for the year 2023 ¥ Towards the objectives

TOURISM STRATEGY of TURKEY - 2023 MINISTRY OF CULTURE & TOURISM

3.9

Strategy of Service Quality ¥ Strategy ¥ Objectives for the year 2023 ¥ Towards the objectives

30 30 32 33 34 34 35 35 36 36 36 39 44 44 44 45 45 45 45 46

III

3.10

Strategy of City Branding ¥ Strategy ¥ Objectives for the year 2023 ¥ Towards the objectives

3.11

Strategy of Tourism Diversification ¥ Strategy ¥ Objectives for the year 2023 ¥ Towards the objectives

3.12

Regions to Host Rehabilitation Efforts for Tourism Areas ¥ Strategy ¥ Objectives for the year 2023 ¥ Towards the objectives

3.13

Tourisim Development Zones ¥ Strategy ¥ Objectives for the year 2023 ¥ Towards the objectives

TOURISM STRATEGY of TURKEY - 2023 MINISTRY OF CULTURE & TOURISM

Ýv

3.14

Tourism Development Corridors ¥ Strategy ¥ Objectives for the year 2023 ¥ Towards the objectives

51 51 51 51 55 55 55 55 56 56 56 57

3.15

Tourism Cities ¥ Strategy ¥ Objectives for the year 2023 ¥ Towards the objectives

3.16

Ecotourism Zones ¥ Strategy ¥ Objectives for the year 2023 ¥ Towards the objectives

4. IMPLEMENTATION OF TURKEY TOURISM STRATEGY
4.1 4.2 4.3 Corporate Structuring and Governance Action Planning Monitoring and Evaluation 58 60 61

CONCEPTUAL ACTION PLAN

62

TOURISM STRATEGY of TURKEY - 2023 MINISTRY OF CULTURE & TOURISM

1. INTRODUCTION (EXECUTIVE SUMMARY)
Tourism Strategy of Turkey - 2023 is an effort that aims at providing...
tracking img