Movie Rental Business
Table of Contents EXECUTIVE SUMMARY 2 INTRODUCTION 3 Company Overview 3 History 3 Current Situation 4 Case summary 6 CASE ANALYSIS 7 Chipotle’s Core Competences 7 SWOT Analysis 7 The primary and secondary components of Chipotle’s value chain 9 The chief components of Chipotle’s strategy 10 The generic competitive strategy 12 Comparison between Chipotle’s strategy and Moe’s 14 Weighted competitive strength assessment 16
EXECUTIVE SUMMARY
Chipotle Mexican Grill is a restaurant company specializing in fast food. Started in Denver, Chipotle now operates 1,230 stores in 41 states in the District of Columbia, Canada, and the United Kingdom. Chipotle serves a limited menu that is highly customizable. They pride themselves on serving high - quality raw ingredients together with classic cooking methods that are grown in a sustainable and human manner. For 1993, Chipotle has launched first and enjoyed rapid growth and increasing success. In 2011 alone, revenues reported are $2.3 billion. Chipotle has seen its revenues and net income increase in each of the past five years. It has expanded rapidly even through national economic hardships and uncertainty and has seen its profit margins grow healthily the past three years. Chipotle should continue its growth in the United States both increasing density in current locations as well as expanding into areas that, as of now, are untapped by Chipotle. Also, after achieving initial success in Chipotle should continue to test the next market by slowly entering other major cities but keep their focus on domestic expansion. With this stated expansion, Chipotle should continue and increase its use of the smaller, more efficient a Model style restaurant. Chipotle has recently hired workers in its restaurant and is the current target probes in multiple states. In addition, Chipotle tighten its hiring policies and possibly help them gain the right to live and work in a second home run. The last
EXECUTIVE SUMMARY
Chipotle Mexican Grill is a restaurant company specializing in fast food. Started in Denver, Chipotle now operates 1,230 stores in 41 states in the District of Columbia, Canada, and the United Kingdom. Chipotle serves a limited menu that is highly customizable. They pride themselves on serving high - quality raw ingredients together with classic cooking methods that are grown in a sustainable and human manner. For 1993, Chipotle has launched first and enjoyed rapid growth and increasing success. In 2011 alone, revenues reported are $2.3 billion. Chipotle has seen its revenues and net income increase in each of the past five years. It has expanded rapidly even through national economic hardships and uncertainty and has seen its profit margins grow healthily the past three years. Chipotle should continue its growth in the United States both increasing density in current locations as well as expanding into areas that, as of now, are untapped by Chipotle. Also, after achieving initial success in Chipotle should continue to test the next market by slowly entering other major cities but keep their focus on domestic expansion. With this stated expansion, Chipotle should continue and increase its use of the smaller, more efficient a Model style restaurant. Chipotle has recently hired workers in its restaurant and is the current target probes in multiple states. In addition, Chipotle tighten its hiring policies and possibly help them gain the right to live and work in a second home run. The last