2) Has Martha identified the best target market for Trap-Ease? What other market segments might the firm target? Martha has targeted women for her product. She feels that women are the best group to target because they don’t like the mess or the risks created by traditional mouse traps. But what Martha doesn’t know about is woman is a large segment that is too wide to be targeted properly. In the society, woman population is shrinking rapidly causing market that Martha is targeting is shrinking. By right there are a lot of other markets that have more potential which Martha could target.
Other market which hold larger potential for Trap-Ease are market like environmentalist, pet’s owner, family with kids, factories, sewage, farm and man. Trap-Ease are reusable and durable, therefore it create less effect on the environment. This advantage would attract environmentalist that would care more for the earth. The environmentalist market are growing rapidly as more and more people are getting aware of the problem faced by the earth such as global warming and deforestation. Trap-Ease also would be attractive for pet’s owner as it doesn’t required poison and dangerous spring mechanism. The traditional mouse trap would pose a treat for the pets as pets might mistaken the poison for the food while the spring loaded mechanism might accidentally snapped on a paw or tongue of pets. Family with kids would also like to have Trap-Ease, traditional mouse trap and poison pose a very large risk to infant and kids. Parent would be happy to have this innovative safe mouse trap to be around compared to the dangerous traditional substitute.
The rats are also commonly found in factories, Martha should send some salesman to this market to introduce them Trap-Ease which would not create any mess and reusable. Factory would found it attracting as traditional mouse trap will create mass that would possibly contaminate the food that factories are producing. Martha also could group up...
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