Motrada Ltd - Executive Summary

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Global Entrepreneurs

Written Report (Case Study)

Motrada LTD.

Julien Grenier, Gabriel Grenier and Samuel Daoust

Northwood University

September 26st, 2011

Motrada Handels GmbH
Lagergasse 1 
1030 Wien 
Österreich 
Telephone: +43 7 200 10313-00
Fax: +43 7 200 10 313-99
E-mail: info-at-motrada.com 

Guillaume Hébrard: Founder and CEO

Motrada Handels GmbH is a software/internet services company that develops sells and provide a business-to-business re-marketing service with an online internet application. This application, allow us to sale used product easily. We are able to generate platforms that fit the customer needs. At the moment, Motrada is focusing on platforms for the used car market in Europe. The purpose of the business plan is to strategically managing an organization. This plan describes all the external and internal elements in going global. This is a confidential business plan, which cannot be reproduced without permission.

September 26, 2011
George Stamas
2600 N Military Trail
West Palm Beach
Florida 33409

Dear Mr.Stamas,

my name is Guillaume Hébrard and I am seeking for new investors in my company Motrada Handels GmbH. It is a software/internet services company that develops sells and provide a business-to-business re-marketing service with an online internet application. This application, allow us to sale used product easily. We are able to generate platforms that fit the customer needs. At the moment, Motrada is focusing on platforms for the used car market in Europe. But in the future, we will expand the company in other products and to global markets. Most of my professional career was in the car sales industry, so I got a lot of knowledge in it. I was working for Citroen and I have been promoted to sales director of a subsidiary in Vienna and while working at this position, I became aware of the problems and inefficiencies within the used car business. This is why I launched Motrada, there is a huge market in the B2B Used Car Market. The Executive summary and the Pro Forma forecast will follow in this document. We are seeking $ 500,000 in return for 30% equity in the company. The funds will be used to expand the company to various states as well as provide a wider range of products and to expand in global markets.

Yours truly,
Guillaume Hébrard

Characteristic, capabilities and experiences of the entrepreneur and management team

Experience and capabilities

Guillaume studied in accounting at a business school in Rouen, France. This leaded to an appointment with Citroen, where he built a strong network of friends and fully immersed himself in the skills necessary to perform successfully in this industry. He worked in a full-time position to support their sales team in a financial and controlling position. Also, Citroen gave the responsibility of consulting for licensed the dealers in Austria. Then, he was promoted to business and sales director, where he was responsible for the branch’s new and used car sales.

He is a 10 years veteran in the automotive industry and by being responsible for the new and used car sales; he is very knowledgeable about the used car industry. While being in managerial positions, he learned how to manage people and improved his problem-solving capabilities.

He is characterized by being:

• Visionary

• Leader

• Hard worker

• Risk taker

• Team worker

The nature and degree of innovativeness of the product

The Motrada platform, as a first B2B internet car transaction marketplace, is a completely new idea to the e-commerce market. It will increase the effectiveness and the profits of the dealers. It will make the transaction between dealers easier. It will also offer the only easily customized industry solution for the resale of leasing returns, company cars, and dealer cars.

Market size and characteristics

There is a market of...
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