Motorola Inc. Case Analysis

Assignment 3: Motorola, Inc
Willie McCoy
BUS 499
10 February 2012
Professor Jerome Newman, Sr.

Abstract
Motorola, Inc. has a strong history of technology innovation and market visibility. In the early years Motorola dominated the domestic markets for hand-held, wireless communication devices and technology.   Their growth into the global marketplace was facilitated by strong sales, and the development of responsive production and sales strategies.   Their diverse product lines include sales to federal, state, and local government as well as the corporate and individual consumer market segments.   In these markets, innovation is key to delivering products that the customers want and need.   Motorola has shown they are willing to take risks to maintain profitability and market share.   This is evidenced by their pioneering efforts in the early development of cellular phone technology and the development of the globally acclaimed Six Sigma manufacturing process.

Describe the salient opportunities and threats that exist in Motorola’s external environment.
Motorola has an exceptional history of technological development, innovation, and inventiveness across a broad spectrum of analog and digital interfaces.   Building on its diverse product lines with televisions, radios, wireless handset and cellular phones, they have positioned themselves to be at the forefront of utilizing emerging technologies.   Partnering with other corporations has given them a global marketing presence but has also opened them up to ancillary risks that come with that expanded market visibility. Partnering has allowed them to lower the risk quotient somewhat in entering those competitive markets but not eliminated it entirely.   While their talents in inventing, developing, and producing end products for the consumer to use is a core strength, their marketing strategies and supply chain management have proven vulnerable has they try to regain their dominant position in the world... [continues]

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