Time will change. Our products will change. Our people will change. Our customers will change. What will not change is our commitment to our key beliefs.
Motorola's key beliefs or mission is:
Uncompromising integrity and constant respect for people, which means we adhere to honesty, fairness, and doing the right thing without compromising even when circumstances make it difficult. We treat everyone with dignity, as we would like to be treated ourselves. Constant respect applies to every individual we interact with around the world .Our key beliefs define who we are as individuals, and as a company to each other, our customers, our shareholders, our suppliers, our competitors, and our communities1.
An effective mission statement is very important. It should be more than a statement of specific details it should be a declaration of attitude and viewpoint. Sometimes called a creed statement, a statement of purpose, a statement philosophy, a statement of belief, a statement of business principles, or a statement of "defining our business", a mission...